SME Featured Southeast Asia

GA Malaysia, MARQETR partner to upskill Malaysian marketers, assist SMEs

Kuala Lumpur, Malaysia — Akademi GA, the exclusive partner of General Assembly (GA) in Malaysia (GA Malaysia), and MARQETR, an on-demand platform that links marketing experts to startups and small and medium enterprises (SMEs), have collaborated to equip Malaysian marketers with future ready digital skills and to empower them to work the way they want.

The partnership would be an avenue for both parties to achieve their goals; GA Malaysia can have placement referrals for marketing students or graduates for project opportunities on MARQETR. Meanwhile, MARQETR can refer new and existing marketers to upskill and reskill themselves at GA Malaysia, in order to maintain a high level of quality and performance in the marketing and digital discipline.

Upon analyzing and concluding that there is a demand for digitally skilled workers, MARQETR and GA Malaysia aim to close the digital skills gap among marketers in Malaysia and help with matching talents to on-demand work opportunities through this partnership.

Andrew Pereira, CEO of GA Malaysia, said, “GA Malaysia’s partnership with MARQETR will enable us to upskill and reskill even more marketers and provide another avenue for GA Malaysia graduates to access on-demand work opportunities with MARQETR. I look forward to seeing the impact of this partnership on the ultimate beneficiaries – marketing professionals and the organisations that benefit from their expertise.”

Meanwhile, Mawarni Adam, founder and CEO of MARQETR, shared, “Partnering with General Assembly Malaysia will not only boost the digital skillsets of the marketing talents on MARQETR but will also provide access for SMEs to hire the right marketers according to their business needs without the hassles of the traditional way of search and procurement.”

Adam adds, “Providing a supported and secure platform for marketers to offer their skills and services, and work the way they want is part of our mission too, and we are excited to be welcoming graduates from GA Malaysia and supporting them in their careers, as part of their on-demand marketing experts path on MARQETR.”

The partnership is already live and is available for SMEs to tap into GA Malaysia marketing talents via MARQETR, and for new signups and existing marketers on MARQETR to get access to GA Malaysia digital-driven marketing courses at exclusively-discounted rates to upskill themselves.

Platforms Featured Southeast Asia

MARQETR targets Asia expansion with equity crowdfunding

Kuala Lumpur, Malaysia – Local-based marketing expert marketplace MARQETR has announced the opening of its first-ever equity crowdfunding (ECF), aimed at building its next generation technology platform, increasing headcount, amplifying its marketing activities and access new markets within Asia.

MARQETR, which is founded by marketer and brand-building entrepreneur Mawarni Adam, is a tech-enabled on-demand marketing experts marketplace, a matching platform for business users and high-skilled marketing professional that is leveraging data, technology, and digital innovations to build the future of work for the marketing industry.

According to the company, said ECF targets to raise a minimum of RM250k in return for 1.81% equity, and a maximum of RM3.25m in return for 19.35% equity. This values MARQETR at RM13.5m pre-money.

For Adam, with COVID-19 redefining the marketers’ playbook and accelerating flexible work, they don’t just have a business opportunity here, but also have a huge social opportunity, as studies have shown that there is a great corporate departure that’s happening and the 9-5 is ‘dying’, and that workers generally, and in their case marketers, are looking for alternatives.

“The way we find quality strategic marketing solutions and relevant marketing experts now is totally broken. As dynamic and vibrant as the marketing industry is, it still operates in archaic ways. Business users don’t have access to all their options and when they do find the option, the process is frictioned, long and complex,” Adam stated.

She further explained, “Based on our research, we’ve estimated that there will be at least 50,000 marketers in Malaysia, and 440,000 marketers regionally, making the shift to on-demand and flexible work. When combined with the growing needs of an estimated 64,000 startups and 6.4m SMEs in the region, adopting the same on-demand marketing strategies during a period of unprecedented economic turmoil and post-pandemic trends.”

Additionally, Adam believes that MARQETR is primed for growth to address the capability gap and empower both the service users and providers within a supported marketing ecosystem.

MARQETR’s seed round is open to individuals, angels, institutional investors and members of the marketing community. Investors are able to invest as little as RM2,709 to own a piece of the company, and help shape the future of the brand. Early bird offers of up to 15% bonus shares are available until 31 October 2021.