Singapore – Following the association’s expanded presence in Asia-Pacific, the Public Relations and Communications Association Asia-Pacific (PRCA APAC) has announced the formation of a new committee dedicated to equity, diversity, and inclusion.
Its purpose is to increase diversity, inclusion, and equity across all levels of seniority in the Asia Pacific’s communications profession.
Furthermore, the committee will host events, drive industry initiatives, and facilitate consultations with organizations and individuals who wish to contribute to a more diverse and inclusive communications profession in Asia.
Said committee will be led by Charu Srivastava, senior director at Redhill, while Susie Bates, senior vice president at IPG DXTRA will take the committee’s vice-chair role.
“Through this mandate, we are committed to creating a real impact on the industry and making it a better place for future generations. Discrimination and inequality in our industry goes beyond racial and gender biases – age, sexual orientation and even the university you studied at can be a cause for discrimination,” Srivastava said, regarding the new role.
She added, “It is imperative to bring these issues to the fore and address them through open and honest conversations, and I look forward to working with a very passionate committee to achieve our goals.”
Committee members include Natashia Jaya, group account director at Allison+Partners; Iknoor Kaur, senior manager for corporate brand and communications at SPAG; Sai Roshini Daswani, director for client strategy for APAC at Sinclair; Vernia Lim, head of public relations at JLL; Lee Nugent, regional director at Archetype; and Tom Evrard, senior managing director at FTI Consulting.
“The last 18 months has inspired renewed enthusiasm for meaningful change, so it’s critical we don’t lose the momentum now. As always, the challenge is to translate talk to action. Each PRCA APAC Equality, Diversity & Inclusion committee member brings a unique perspective and acumen to the table. I very much look forward to their expertise and support as we drive a more diverse and inclusive PR industry in Asia,” said Tara Munis, head of PRCA APAC.