‘Marketing Technology Awards’ returns this 2025, highlighting specialisations in martech innovation across Asia-Pacific

Beyond improving efficiency for brands, martech plays a crucial role in creating more personalised and immersive customer experiences. By integrating real-time data and automation, businesses can deliver tailored content across multiple channels, meeting consumers at the right moment with the right message. 

From predictive analytics to AI-driven chatbots, martech empowers marketers to optimise customer journeys, strengthen brand loyalty, and drive measurable success. As the marketing landscape continues to evolve, leveraging martech effectively is no longer just an advantage—it is a necessity for sustainable growth and competitive differentiation.

In its quest to continue recognising the outstanding feat of martech innovations and implementations across Asia-Pacific, MARKETECH APAC is proud to announce that its Marketing Technology Awards will make a return this 2025, focusing on highlighting the accomplishments that drive innovation, elevate the standard, and bring in a new era of marketing technology excellence.

Building on the success of 2024, this year’s awards spotlight tech powerhouses and brands redefining strategies, with 58 categories recognising key specialisations in marketing and marketing technology. A distinguished panel of professionals and industry experts, each with extensive knowledge of the ever-changing martech industry, will assess the Marketing Technology Awards.

The categories where entities can submit include:

1. Brand Collaboration Categories
   1. Best Use of AdTech Platform
   2. Best Use of Content Marketing Platform
   3. Best Use of Contextual Advertising Tech Platform
   4. Best Use of Creative Automation Platform
   5. Best Use of CRM Platform
   6. Best Use of Customer Data Platform
   7. Best Use of Customer Engagement Platform
   8. Best Use of Customer Experience Platform
   9. Best Use of Data Analytics and Insights Platform
   10. Best Use of Digital Out-of-Home (dOOH) Tech Platform
   11. Best Use of DSP Platform
   12. Best Use of E-Commerce Tech Platform
   13. Best Use of Email Marketing Software
   14. Best Use of Gamification Platform
   15. Best Use of Generative AI Platform
   16. Best Use of Influencer Marketing Platform
   17. Best Use of Loyalty Tech Platform
   18. Best Use of Marketing AI Solution
   19. Best Use of Marketing Automation Platform
   20. Best Use of Mobile Marketing Platform
   21. Best Use of Omnichannel Marketing Platform
   22. Best Use of Retail Media
   23. Best Use of Search Engine Optimisation (SEO) Software
   24. Best Use of Social Listening and Monitoring Tool
2. Martech Categories
   1. Best AdTech Platform
   2. Best Content Marketing Platform
   3. Best Contextual Advertising Tech Platform
   4. Best Creative Automation Platform
   5. Best CRM Platform
   6. Best Customer Data Platform
   7. Best Customer Engagement Platform
   8. Best Customer Experience Platform
   9. Best Data Analytics and Insights Platform
   10. Best Digital Out-of-Home (dOOH) Tech Platform
   11. Best DSP Platform
   12. Best E-Commerce Tech Platform
   13. Best Email Marketing Software
   14. Best Gamification Platform
   15. Best Generative AI Platform
   16. Best Influencer Marketing Platform
   17. Best Loyalty Tech Platform
   18. Best Marketing AI Solution
   19. Best Marketing Automation Platform
   20. Best Mobile Marketing Platform
   21. Best Omnichannel Marketing Platform
   22. Best Retail Media
   23. Best Search Engine Optimisation (SEO) Software
   24. Best Social Listening and Monitoring Tool
3. Industry Leaders Categories
   1. Chief Marketing Officer of the Year (Brand)
   2. Chief Technology Officer of the Year (Brand)
   3. Technology Leader of the Year 
   4. Tech Sales Leader of the Year
   5. Tech Marketing Leader of the Year 
   6. Agency Leader of the Year
4. Team Categories
   1. Marketing Team of the Year (Brand)
   2. Tech Commercial Team of the Year
   3. Tech Customer Success Team of the Year
   4. Martech Product Innovation Team of the Year

Meanwhile, the judging criteria for the awards are as follows:

• Brand Collaboration Categories – Objective (10%), Tech Selection Process (10%), Tech Implementation (30%), Results (50%)
• Martech Categories – Tech Capabilities (25%), Innovation (30%), Case Studies (45%)
• Industry Leaders – Business Contributions (40%), Leadership (40%), Industry Influence (20%)
• Team Categories – Team Culture (30%), Business Innovation (30%), Team Performance (40%)

To learn how to be a part of this industry award series, click HERE to learn more about the Marketing Technology Awards.

For sponsorship opportunities, please contact Joven Barceñas at [email protected]; for judging opportunities, please contact Anna Mamaid at [email protected]; and for nominations, please contact Chris Cariaga at [email protected].