Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured Southeast Asia
No posts found

Malindo Air rebrands to Batik Air to build homogeneity with parent Lion Group

by Teddy Cambosa

-

April 28, 2022

Malindo Air rebrands to Batik air to build homogeneity with parent Lion Group

Kuala Lumpur, Malaysia– Airline holding company Lion Air Group’s subsidiary, Malindo Air, a Malaysian-based regional airline, has announced that it is now officially rebranded as Batik Air.

The rebranding exercise is in line with the Lion Group’s goal to establish a common identity for the full-service airlines within the group. With this approval in place, Batik Air now will be able to conduct improved business for seamless transfers, leveraging KLIA as a transit hub for the Lion Group of Airlines.

On the rebranding, Mushafiz Bin Mustafa Bakri, CEO of Batik Air, said, “With the rebranding exercise and the reopening of the borders taking place in the region, we are very excited for the opportunities presented to us for the potential growth of our airline and with the new brand, we will be able to offer fresh and new services.”

The exercise will be conducted in phases and Batik Air will communicate to its passengers and partners progressively during the rollout.

Related Tags rebranding Malindo Air Batik Air Airline company Lion Group of Airlines Malaysia
Share this article

Related Articles

View All
Viet airline Bamboo Airways taps TAL Aviation as representative in France, Benelux
Marketing Featured Southeast Asia
Viet airline Bamboo Airways taps TAL Aviation as representative in France, Benelux
April 18, 2022
By Teddy Cambosa
Scoot taps VMLY&R, PHD to boost airline's creative and marketing strategy
Marketing Featured Southeast Asia
Scoot taps VMLY&R, PHD to boost airline's creative and marketing strategy
April 11, 2022
By Teddy Cambosa
Malaysia-Airlines-and-Malaysian-Football-League
Marketing Featured Southeast Asia
Malaysia Airlines, MFL partner to support football sporting field
March 3, 2022
By Kathleen Murata
Malaysia Airlines ties with Johor pro football club to elevate sport’s presence
Marketing Featured Southeast Asia
Malaysia Airlines ties with Johor pro football club to elevate sport’s presence
February 21, 2022
By MARKETECH APAC
Vietnam’s Vietjet Air one of the safest low-cost airlines in the world
Marketing Featured Southeast Asia
Vietnam’s VietJet Air named one of the safest low-cost airlines in the world
January 10, 2022
By MARKETECH APAC
Virgin-Australia-Official-TikTok-Channel
Platforms Featured ANZ
Virgin Australia first Aussie airline to take off on TikTok
November 11, 2021
By Teddy Cambosa
No posts found

Featured Articles

View All
MARKETECH APAC webinar discusses why now’s the time to go multiplatform in social advertising
Main Feature Marketing Partners APAC
MARKETECH APAC webinar discusses why now’s the time to go multiplatform in social advertising
April 25, 2022
By MARKETECH APAC
Marketing heads in APAC come together for a webinar to discuss social advertising in 2022
Main Feature Marketing Partners APAC
Marketing heads in APAC come together for a webinar to discuss social advertising in 2022
April 11, 2022
By MARKETECH APAC
MARKETECH APAC to explore how loyalty marketing can be key to a cookie-less world in upcoming webinar
Main Feature Marketing Partners APAC
MARKETECH APAC to explore how loyalty marketing can be key to a cookie-less world in upcoming webinar
April 11, 2022
By MARKETECH APAC
Top Stories for March: Social commerce startup in PH comes out on top
Main Feature Marketing APAC
Top Stories for March: Social commerce startup in PH comes out on top
March 31, 2022
By MARKETECH APAC
Expert Up Close: The women leaders of Society Pass
Main Feature Marketing APAC
Expert Up Close: The women leaders of Society Pass
March 30, 2022
By Teddy Cambosa
MARKETECH APAC spotlights inspiring female industry leader in APAC with 'Empowered Women' content series
Main Feature Marketing APAC
MARKETECH APAC spotlights inspiring female industry leaders in APAC with 'Empowered Women' content series
March 24, 2022
By Teddy Cambosa
No posts found

Most Recent Articles

[Statement] AirAsia Ph June 4 2026
AirAsia pushes back against ‘false’ claims over Philippines AirAsia operations
June 4, 2026
Sharona Nicole Semilla
No posts found
Grab, UNIQLO are turning everyday Filipino app moments into fashion
June 4, 2026
Sharona Nicole Semilla
Mainland cosmetics brand JudyDoll opens first physical store in Hong Kong
June 4, 2026
Aliza Carmona
Hyundai Motor empowers integration of human potential, robotics innovation via new global campaign film
June 4, 2026
Julian Bartolome
Sony MAX’s ‘Laalo’ hits Mumbai streets in moving autorickshaw campaign via MOMS Outdoor
June 4, 2026
Julian Bartolome
Squeezing the algorithm? How Sharmaine and friends slipped ‘Brainrot marketing’ into Philippine advertising
June 4, 2026
Sharona Nicole Semilla
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards
  • NEXT Awards Series

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin