Hubilo_2_Top Horizontal

Malindo Air rebrands to Batik Air to build homogeneity with parent Lion Group

Malindo Air rebrands to Batik air to build homogeneity with parent Lion Group
  • The marketing industry faces frequent unprecedented changes, and it’s always a challenge to adapt to it. Lead or join the conversations in this 4-month knowledge-sharing festival, What’s NEXT 2023! Find out how!

Kuala Lumpur, Malaysia– Airline holding company Lion Air Group’s subsidiary, Malindo Air, a Malaysian-based regional airline, has announced that it is now officially rebranded as Batik Air.

The rebranding exercise is in line with the Lion Group’s goal to establish a common identity for the full-service airlines within the group. With this approval in place, Batik Air now will be able to conduct improved business for seamless transfers, leveraging KLIA as a transit hub for the Lion Group of Airlines.

On the rebranding, Mushafiz Bin Mustafa Bakri, CEO of Batik Air, said, “With the rebranding exercise and the reopening of the borders taking place in the region, we are very excited for the opportunities presented to us for the potential growth of our airline and with the new brand, we will be able to offer fresh and new services.”

The exercise will be conducted in phases and Batik Air will communicate to its passengers and partners progressively during the rollout.

  • Discover the future of influencer marketing! Hear from experts in HP, L'Oréal, Vamp, and VaynerMedia as they center on the trends that matter—join us this November 8 at What's NEXT 2023: Influencer Marketing in APAC. Register now for FREE!

  • How are brands leveraging events to create communities to educate, engage, and influence their consumers for commercial success? Join marketing leaders from Dentsu Creative India, Generali PH, Hubilo, and SCMP unmask the winning formula this November 3 at What’s NEXT 2023: Events in Asia Pacific. Register now for FREE!

Share this story