Marketing Featured Southeast Asia

Malindo Air rebrands to Batik Air to build homogeneity with parent Lion Group

Kuala Lumpur, Malaysia– Airline holding company Lion Air Group’s subsidiary, Malindo Air, a Malaysian-based regional airline, has announced that it is now officially rebranded as Batik Air.

The rebranding exercise is in line with the Lion Group’s goal to establish a common identity for the full-service airlines within the group. With this approval in place, Batik Air now will be able to conduct improved business for seamless transfers, leveraging KLIA as a transit hub for the Lion Group of Airlines.

On the rebranding, Mushafiz Bin Mustafa Bakri, CEO of Batik Air, said, “With the rebranding exercise and the reopening of the borders taking place in the region, we are very excited for the opportunities presented to us for the potential growth of our airline and with the new brand, we will be able to offer fresh and new services.”

The exercise will be conducted in phases and Batik Air will communicate to its passengers and partners progressively during the rollout.