Kuala Lumpur, Malaysia – Malaysia Airlines is ramping up its digital transformation efforts through an expanded strategic partnership with tech giant Google. The collaboration, first launched in 2024, will now focus more intensively on artificial intelligence, personalised marketing, and digital innovation across the airline’s operations.
The announcement marks a new chapter in the airline’s strategy to enhance customer engagement and streamline services. Under a newly formalised Joint Business Plan, the partnership aims to embed Google’s AI technologies — including Gemini and image-to-video tool Veo — throughout the traveller experience.
One of the recent highlights of the collaboration was an interactive AI showcase at the MATTA Fair, where visitors were able to use Veo to turn personal photos into short videos. This experience tied into Malaysia Airlines’ “Time For” campaign, demonstrating how emerging technologies can create more engaging, shareable travel content.
“This is about transforming how we connect with our customers — from inspiration to booking, to every interaction across the journey,” said Dersenish Aresandiran, chief commercial officer of airlines at Malaysia Aviation Group (MAG). “By leveraging Google’s advanced technology and global expertise, we’re unlocking new opportunities, enhancing the travel experience, and reinforcing Malaysia’s appeal as a world-class tourism destination.”
The partnership will prioritise four main areas:
- AI-Powered Marketing: Utilising Google’s Performance Max and Search tools to deliver data-driven campaigns.
- Global Brand Expansion: Launching YouTube marketing campaigns across key markets including the UK, Australia, New Zealand, Japan, and ASEAN.
- Innovation Acceleration: Cultivating a culture of experimentation to test new digital ideas quickly.
- Customer Data Integration: Enhancing loyalty programmes and premium offerings through first-party data insights.
Farhan Qureshi, Google Malaysia’s Country Director, said the partnership highlights the power of combining technology and creativity. “Together, we’re pushing boundaries to deliver more relevant, intuitive, and engaging experiences for travellers worldwide,” he said.
The strengthened alliance comes as Malaysia Airlines positions itself as a key player in regional aviation ahead of Visit Malaysia 2026, the country’s upcoming tourism campaign. The airline aims to become a digital-first carrier and support Malaysia’s goal of being the gateway to Asia.
The collaboration also reflects a broader trend in the aviation industry, where digital capabilities are becoming central to both customer satisfaction and commercial success.
