Switzerland – CHRONEXT, a luxury watch platform, has enlisted the services of content management system provider Storyblok to help enhance customer experience by developing an iOS mobile app that allows their marketers and developers to construct customised user journeys.
Realising that their content system was purely web-based, CHRONEXT decided to use Storyblok and was able to build their mobile app prototype in just 7 weeks. Since its launch, app session times have tripled from 2 minutes on their website to 5 minutes on their mobile application.
Other aspects that influenced CHRONEXT’s decision to choose StoryBlok included the fact that it is a headless CMS that allows them to provide omni channel user experiences, the ease of use for developers and marketers with comprehensive user management tools, and the ability to serve as a centralised hub for all content.
Speaking on the developments, Emanuel Schleussinger, CTO at CHRONEXT, said, “Storyblok opened possibilities for our marketing team to easily update product pages, create new campaigns and promotions for different markets, and engage with our customers.”
Cameron Crosby, team lead of website & digital innovation at CHRONEXT, also added, “With Storyblok, content teams can simply drag, drop, and update specific component pieces that make up a product detail page in our application within seconds, without having to redeploy the application to the App Store. Changes are reflected on user’s screens instantly without disrupting their purchase session.”
Meanwhile, Dominik Angerer, co-founder and CEO of Storyblok, commented, “CHRONEXT is a great example of a brand that understands the omnichannel benefits and possibilities of a headless CMS and uses that knowledge to build better customer experiences. They now have a centralised content hub that can grow with them as they expand.”
