Tag: Content creation
Sydney, Australia — Only 6% of branded creator content successfully delivers both strong audience engagement and meaningful brand-building, highlighting the limitations of relying on platform engagement metrics to measure campaign success. The findings come from Kantar’s newly released ‘The Creator Game...
California, U.S.A. — Meta is bringing back Facebook Creator Studio in a new form, launching it as an AI-powered companion app designed to help creators grow their presence on Facebook through personalised guidance, content insights, and community management tools. The launch marks Meta’s latest effort...
The event, with MARKETECH APAC serving as media partner, will focus on deep-dive sessions, hands-on demonstrations, and networking with industry pioneers, centred around the theme on revolutionising content supply chains— from manual production to automated, hyper-personalised experiences.
The platform integrates artificial intelligence, 3D rendering, and multilingual capabilities to enable rapid production of visuals, videos, and digital storytelling assets.
The move follows the appointment of Matt Holmes as MBCS’s head of creative strategy and ideation and comes as the agency rolls out a refreshed approach designed to help brands achieve greater cultural relevance and real-world impact beyond paid media.
Technology solutions provider BeLive Holdings has launched its new content production and creative subsidiary, BeLive AI Studios Pre Ltd.
The Brightcove AI Content Suite includes three AI-powered capabilities – content creation, metadata optimisation, and translation – which simplify video content production by automating the creation and optimisation processes.
The year 2025 marks SPRG’s 30th anniversary, with the agency reflecting on how it built its success and reputation on the provision of strategic counsel and crafting compelling narratives in APAC.
Reinforcing its commitment to building brands from within culture, VIRTUE has announced the appointments of Clive Sin as senior content creator and Marie Lee as senior strategist.
Gushcloud International has expanded its Southeast Asian creator roster by signing 27 new exclusive talents in the first half of 2024, strengthening its position in the regional influencer market.
