Platforms Featured Southeast Asia

YouTube to help better interfaith discourse with workshop series

Singapore – Video streaming platform YouTube has partnered with comedy brand Ministry of Funny to launch a series of workshops, aimed at helping interfaith groups and religious organisations create quality online content and meaningful discourse around the emerging issues of online extremism and hate. 

Titled ‘Tribe Talkin’: How to Start Conversations on Difficult Topics’, the first part of this collaboration will consist of a series of three 6-hour workshops. Participants from various interfaith groups will learn to strategise, plan, and execute impactful content using comprehensive training materials. They will also learn the basics of video production, data analytics, and best practices for channel optimisation and sustained engagement on YouTube. 

These action-oriented workshops are part of an ongoing collaboration between YouTube and the Ministry of Culture, Community, and Youth (MCCY) to counter violent extremism on online platforms, and were announced with Minister of State Alvin Tan as the Guest-of-Honour in attendance. At the end of the workshops, religious and interfaith groups will be better equipped with the knowledge and confidence to address such sensitive issues online.

Ben King, Google’s country managing director for Singapore, shared that with increased accessibility to content creation, more voices are finding their way onto online platforms, including those of bad actors, and with this, it is crucial that the platform empower interfaith and religious community builders to step up and strengthen their social fabric with helpful content. 

“As part of our responsibility efforts, YouTube has invested in policies, products and people to protect the YouTube community while preserving its positive impact. This collaboration with the Ministry of Funny and local YouTube creators with the support of MCCY continues our longstanding efforts to amplify positive voices against threat vectors in this region,” said King.

Meanwhile, Terence Chia, co-founder of Ministry of Funny, said that the brand has been creating comedy content addressing sensitive topics like stereotypes, religion, and online extremist behaviour for over a decade now, and while it has managed to reach a large audience via its YouTube channel as well as its Yah Lah BUT podcast, it is also important that it enables more local voices to join the conversation and raise awareness on such critical topics.

“This partnership with YouTube is in line with our mission to give back to the community, and we are excited to work with other local creators to empower a new generation of content creators on YouTube,” added Chia.

In the final session, participants will use their learnings to develop a video concept pitch, where the winning group will bag a $10,000 grant, which will be equally shared amongst the four organisations they represent. Additionally, each of these four organisations will also receive a short-term mentorship led by YouTube content creators, Our Grandfather Story, The Daily Ketchup Podcast, itsclarityco, and Overthink, to help expand their content creation efforts for their respective organisations.

Alvin Tan, minister of state for MCCY and Ministry of Trade and Industry, also commented, “Today’s workshop by Google and Ministry of Funny shows us how we can use tech to create content and conversations that build trust and understanding amongst our many communities in Singapore.”

Platforms Featured Global

Vamp badged as an official TikTok Marketing Partner

Sydney, Australia – Global influencer marketing and content creation platform Vamp has been added to the TikTok Marketing Partner program, allowing Vamp’s customers to have access to first-party data that will make running campaigns with TikTok easier and more effective.

In addition, brands who work with Vamp can now obtain TikTok creators insights in a more automated and scalable way. They can now identify relevant creators within Vamp’s vetted community and make data-driven decisions based on their audience insights. All of Vamp’s creators are also added to the TikTok Creator Marketplace.

Furthermore, brands will also benefit from clear, verified performance metrics and can monitor views, likes, shares, comments and engagement, to identify high-performing content and accurately measure the campaign’s success. These performance insights also help brands determine which high-performing content pieces should be amplified using TikTok’s Spark Ads – an ad solution that can be utilised via the Vamp platform.

For Aaron Brooks, co-founder at Vamp, TikTok has become a platform impossible for marketers to ignore, but creator discovery and campaign measurement remain two of their biggest opportunities.

“Vamp’s badging as a TikTok Marketing Partner and integrating with the TikTok Creator Marketplace takes the guesswork out. We’re excited to bring our customers who have already seen success on our platform, like Adobe, Estée Lauder and Benefit Cosmetics, new clarity and capabilities. It’ll also allow creators to recognize the power of their insights, prove their influence and save them time taking endless screenshots of analytics,” Brooks said.

Meanwhile, Melissa Yang, head of ecosystem partnerships at TikTok, commented, “Creators are the lifeblood of our platform and we’re constantly thinking of new ways to make it easy for them to connect and collaborate with brands. We’re thrilled to be integrating with an elite group of trusted partners to help brands discover and work with diverse creators who can share their message in an authentic way.”

Vamp has combined this integration with existing tools that help to streamline TikTok campaigns. Vamp’s platform offers brands easy briefing templates and its algorithm competitively prices TikTok creators for maximum opt-ins. In addition, management tools minimise admin and results are collated in a centralised dashboard.

SME Featured Southeast Asia

Maxis doubles down on content with new ‘UsahaWIRA’ program to empower SMEs

Malaysia – Inspired by Malaysian SMEs’ entrepreneurial spirit and important role in the digital economy, telco Maxis has announced the launch of its new ‘UsahaWIRA’ (hero entrepreneur) program.

The program aims to help SMEs in the country to accelerate their business reactivation and build resilience for the future through digitalization.

As part of the program, Maxis will be releasing a series of initiatives and relevant content with a focus on the SME Digitalization Program by Malaysia Digital Economy Corporation (MDEC), which showcase success stories of real-life ‘UsahaWIRAs’ that are already reaping the benefits of the grant and digital solutions, in an aim to inspire thousands of entrepreneurs across Malaysia. In addition, Maxis’ SME Help Squad will also be accessible to answer questions from business owners.

One of the program’s initiatives is “Ronda-Ronda Ketemu ‘UsahaWIRA’, Astro TV series”, which is a six-episode series that features celebrity host and business owner Ajak Shiro, and his journey with a Maxis’ SME Help Squad representative, searching for local hero entrepreneurs who want to share their stories on taking up digital solutions through the grant.

Another initiative is “‘UsahaWIRA’ film and customer featurettes”, a content that puts the spotlight on three ‘UsahaWIRAs’ across the country who overcame their challenges by digitizing their businesses with Maxis Business solutions through the grant and obtained real results that have made a difference in growing their businesses.

“Tanyalah Maxis” is also another initiative of the program, where Maxis Business and MDEC will be releasing various content pieces including bite-sized TikTok-style videos to answer all SMEs’ questions about digitalization and the Grant at the end of May.

And lastly, the “Spark ‘UsahaWIRA’” initiative, which is an extension of Maxis’ popular Spark series a series of interactive virtual forums to help businesses accelerate digital transformation and embrace IR4.0. It is a full-day event featuring some of the biggest names in the industry along with successful entrepreneurs who will share their journey on digital entrepreneurship, and host multiple workshop sessions.

Maxis’ Chief Enterprise Business Officer Paul McManus shared that as SMEs strive to protect their businesses in this challenging landscape, the company is encouraging them to think of what they need, both now and in the future, to be future-ready. 

“The ‘UsahaWIRA’ program aims to empower them to act quickly in adopting digital technologies through learnings and results from experienced entrepreneurs. Our goal is to guide them every step of the way and help them leverage digitalization so that they can always be ahead in a changing world,” said McManus.

Meanwhile, Aiza Azreen Ahmad, the chief digital business officer of MDEC, commented that the past year has brought into sharp focus the digital mandate, condensing the development of digitalization in a short period of time, as it is no longer a choice but a necessity. 

“We welcome Maxis’ ‘UsahaWIRA’ program which will give SMEs the confidence to take the first step in going digital through the SME Digitalization programs,” said Ahmad.

Just recently, Maxis has also launched ‘eKelas Usahawan’, a structured digital marketing program to empower women entrepreneurs in rural communities to develop a stronger digital presence. It comprises a series of digital marketing workshops at no cost, with a practical and hands-on approach, equipping them with digital tools and skills to help them grow their business.

Technology Featured ANZ

Microsoft signs deal with media company Imagine Room for AU-based mixed reality studio

Sydney, Australia – Tech giant Microsoft recently signed an exclusive deal with Australia-based immersive media company Imagine Room to launch the first Mixed Reality Capture studio in the country.

With features that include 106 cameras to capture holographic and 3D-video performance, the studio establishes immersive experiences for virtual reality (VR), augmented reality (AR), and spatial computing. Furthermore, the studio’s capabilities also host applications that are suitable for modern capture of human performance, which can be used for brand marketing applications.

For Paul Wiley, chief operating officer at Imagine Room Group, the recent collaboration means solving the issue of providing more authentic human experiences in terms of storytelling and virtual engagements.

“Our Microsoft-powered stage will move the needle in terms of how Australian producers think about shooting content and storytelling. COVID-19 made virtual engagements and platforms ubiquitous and Volumetric Capture solves many long-standing problems associated with adding authentic human performance into these environments. We are currently collaborating with cross-sector businesses and taking pre-bookings ahead of the studio’s launch at the end of year,” Wiley said.

David Whitaker, executive chair of Imagine Room Group added, “This agreement with Microsoft opens up significant opportunities for partnerships from enterprise training to film production and content marketing. We see massive growth potential across mixed and virtual reality headsets, mobile-first activations, 5G-powered browser AR, and immersive media production. Our unique studio will be a massive boon for the Australian content sector.”

First launched in 2018, Imagine Room aims to provide interactive media partnerships across Australia by means of their AR/VR immersive content and platforms.

“We are delighted to partner with Imagine Room to bring this technology to the Australian market. Paul and his team really impressed us with their vision for the future of content production. We share their passion for volumetric content and immersive experiences as a means to engage and connect people more deeply,” Steve Sullivan, general manager of Microsoft Mixed Reality Capture Studios stated.