Tag: media partner

Korea – GroupM, WPP’s media investment group, has been named L’Oréal Korea’s media partner of record, responsible for all media planning and buying activities.

GroupM was chosen by L’Oréal Korea after a competitive process, impressing with their in-depth understanding of the Korean market, strategic prowess, significant media buying power, and advanced capabilities in technology and commerce.

Michael Beecroft, GroupM’s CEO for Northeast Asia, said, “We are hugely honoured to be expanding our relationship with such an iconic and ambitious brand in such an exciting market.” 

“Korea is home to many of the world’s most sophisticated beauty consumers. We look forward to helping L’Oréal Korea meet their needs with compelling, relevant media that drives growth and innovation,” Beecroft added. 

This appointment strengthens the global relationship between L’Oréal Groupe, the world’s fourth-largest advertiser, and GroupM, expanding their partnership to over 30 markets worldwide, including the key Korean market.

Philippines – Media agency Initiative has been appointed as the integrated media agency of record (AOR) for Century Pacific Food (CNPF), Inc. and Shakey’s Pizza Asia Ventures, Inc. (SPAVI), following their win in a competitive agency pitch. 

As the AOR, Initiative takes charge of the companies’ media solutions across all brands, including canned and frozen meat, marine, culinary, dairy products, restaurant, and kiosk businesses. 

“We look forward to hitting the ground running with our new media partner, Initiative. Our business is in growth and investment mode – with a diverse portfolio of market leaders, strong challengers, emerging brands, and innovations, each with its own set of business needs. We are excited to work with a partner who can help us navigate the evolving media landscape to bring our brands closer to our consumers,” Greg Banzon, CNPF executive vice president and chief operating officer, said.

“We are pleased to partner with Initiative, leveraging the efficiency of having one group handle our new portfolio of WOW! Brands.  This collaboration aligns perfectly with our aspiration to deliver double-digit growth and enhance our brands’ visibility across multiple audiences and platforms,” Oli Sicam, SPAVI Group marketing director, said.

Initiative Philippines managing partner Melody Laogan commented, “We are thrilled to finally reel this in! The team is beyond energized with this new account and it also brings us closer to our goal of growing the agency to new heights!”

“We are grateful to the whole Century and Shakey’s team for entrusting their business to us. Both are a powerhouse of brands loved by every Filipino household. We are excited to collaborate with them to drive transformative growth for the entire CNPF and SPAVI portfolio through our Fame and Flow™ approach,” Paul Atienza, Initiative Philippines managing partner, added.

CNPF is home to household products such as Century, Argentina, 555, Ligo, and Birch Tree. Meanwhile, SPAVI’s brands include Shakey’s and Potato Corner.

Hong Kong – Global media agency iProspect Hong Kong has been appointed by KFC, Pizza Hut and PHD, the food brands under Jardine Restaurant Group as their official media partner to spearhead their communication strategies.

The agency’s appointment comes as KFC, Pizza Hut, and PHD continue to stand by their shared objective of strengthening their e-commerce, dine-in, and takeaway businesses. 

The household food brands aim to grow their e-commerce effectively as an answer to the need to transform and evolve with time and current trends. 

iProspect will offer a comprehensive communication strategy that can seamlessly connect top, middle, and lower funnel initiatives to unlock the full potential of media investments and deliver tangible online and offline business results.

With their resources, they are expected to solve the brands’ common challenge of reinforcing connections from upper to lower funnels as a way to optimize media efficiency and ultimately reflect on their return on investment (ROI). 

Wai-Chung Au, managing director of media business at iProspect Hong Kong, said, “We are proud to become the trusted media partner for the three iconic names. We look forward to working with them and achieving their vision effectively.”

Commenting on the appointment, Renee Chan, customer experience and marketing director at Pizza Hut and PHD, also said, “We are excited to work with iProspect Hong Kong. iProspect has demonstrated a strong strategic point of view that helped to realize our vision and business goals, not to mention proactively providing solutions and recommendations that go beyond our scope and helped to innovate and optimize our effectiveness.”

Janet Lau, marketing director at KFC, further shared,  “We are looking forward to working with iProspect Hong Kong to optimize our e-commerce business. In this era of constant change and transformation, we need to tighten up our O2O communication strategy to offer truly seamless experience for consumers constantly. We believe iProspect can offer the solution to us.”

Hong Kong – Hong Kong Tourism Board (HKTB), a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide, has appointed dentsu as its global media partner for Asia Pacific, Europe and North America, effective immediately.

Under the partnership, dentsu will work closely with HKTB globally to develop global communications strategy, media planning and buying, as well as support HKTB’s head office and worldwide offices.

Additionally, dentsu is also tasked with developing integrated campaigns to drive creative, production and KOL campaigns, utilising different channels to enrich visitor experiences and create business opportunities for travel-related sectors.

“Winning a global account based out of Asia Pacific is a huge testament to the expertise and insight of the local team as well as to our unique offering of a ‘one-stop’ integrated agency with a close network across the globe,” said Prerna Mehrotra, CEO of dentsu Media APAC.

Mehrotra added, “This win follows closely on the back of our recent win of foodpanda in the region – which was expanded from our remit in Taiwan, and demonstrates a steady trajectory of confidence and strength. This is a positive momentum that we will continue to work hard towards to stay on track of.”

Simone Tam, CEO of dentsu Hong Kong, also said, “We are very excited to be partnering with HKTB to promote Hong Kong to travellers around the world. Knowing what we will do will help to contribute to Hong Kong’s reputation and prosperity make it both exciting and meaningful.”

Meanwhile, Anson Hung, digital marketing director of Hong Kong Tourism Board, said that they feel confident that the dentsu team’s extensive industry knowledge and innovative approach will make them an excellent partner to help the board achieve its strategic goals. 

“We are excited to collaborate with them in creating memorable campaigns that truly resonate with our target audience,” Hung concluded. 

The partnership follows dentsu’s expanded remit with foodpanda targeted at supporting its media transformation journey.

Australia – Investment services provider Sharesies in Australia has appointed Bohemia, the dynamic full-service media arm of M&C Saatchi Group, to be its new media partner.

Sharesies is an investment business that helps create financial empowerment for all. The platform has over 550,000 investors across Australia and New Zealand, and makes it possible to buy shares and portions of shares from 1 cent.

Brendan Doggett, Sharesies’ country manager for Australia, stated that their focus is to make investing more accessible than ever, as there are record numbers of Aussies entering the investing space, and it’s imperative that the industry rises to the occasion to help welcome these new investors in. 

He further shared that at Sharesies, they are focused on doing this with no minimum investment, and heaps of resources and support to help their investors learn as they go. 

“The Sharesies platform is one of New Zealand’s most beloved brands, and we are looking to create the same experience here in Australia. The Australian market in 2022 is a very different landscape but what we do know is that only 8% of Australians rate themselves as ‘very’ knowledgeable about the share market and almost half of Aussies (48%) say they don’t have enough money to invest. We look forward to working with Bohemia to help champion and grow the Sharesies brand locally,” said Doggett.

Meanwhile, Sev Griffiths, Bohemia Group’s general manager, said, “There is a great opportunity to tap into the tech-savvy consumer and market here in Australia and work in partnership with Sharesies to realise their purpose of creating financial empowerment for everyone, giving someone who has $5 the same investment opportunity as someone with $5M.”

Singapore – Programmatic media partner MiQ has announced the launch of its new suite of programmatic creative solutions, which will deliver multi-screen campaign assets catering the Southeast Asian market.

The creative studio, while based in Singapore, will offer free creative services, alongside MiQ’s brand and performance programmatic activation for the SEA market as a whole, enabling advertisers to tap into a full creative suite, as added value to their campaign spend.

Studio staff, including creative designers, project managers and developers, will create new campaigns from scratch, while also taking existing brand assets and repurposing them for multi-screen, omnichannel activation. 

In addition, services within the creative studio include original design, animation and reformatting of ads across desktop, tablet, mobile web and in-app.

Marcus D’Souza, managing director for SEA at MiQ, said that they have seen a real demand from marketers and agencies for the opportunity to harness highly engaging, data-driven advertising creative that will drive results. He added that they hope that their suite of solutions will help them achieve these objectives of results-driven creatives.

“As a programmatic partner, we understand that powerful creative, combined with expert data-driven targeting, can drive positive consumer behavior for brands. Engaging creative is set to become even more important in a post-cookie world, so we’re excited to have this additional offering for our clients,” D’Souza said.

MiQ’s creative studio allows advertisers to display creative needs across its programmatic solutions of ‘Performance’, ‘Time and Place’, and ‘High Impact Branding’. 

For ‘Performance’, MiQ offers formats that have proven high engagement rates such as social boost, chatbots and games. ‘Time and Place’ formats take mobile location data feeds for store or GPS locator features alongside MiQ’s ‘High Impact Branding’ suite of stories, carousels and interactive videos.

David Whiteley, head of product and analytics at MiQ, commented, “We have built out a creative studio to meet the growing demands of our clients and have specialized teams that can meet those quick turnaround times. This not only provides higher engaging formats but also a range of creative packages to suit any client need. Data plus creative is a really powerful tool to exceed KPIs.”

Australia – Energy provider Momentum Energy in Australia has appointed anew Havas Media, the media arm of the global marketing and communications group Havas, as its media partner. The move follows a four-year relationship.

In addition to Havas’ responsibility in handling Momentum Energy’s conversion rate optimization (CRO) and media, the remit will now include data solutions and analytics. Through this, it will be using the same team to drive CRO, analytics, and media out of a single agency, allowing Havas to create and deliver more efficient data-driven marketing strategies.

Claire McClelland, Momentum Energy’s marketing lead, commented, “We love working with the team at Havas. They have been an awesome support for us, especially through the last crazy year of lockdowns. They’re a super capable team who we really value.”

Meanwhile, Naomi Johnston, the general manager at Havas Media Melbourne, said they are thrilled to continue the close relationship with Momentum that they have shared over the last four years. 

“We truly see ourselves as an extension of the marketing team and are excited to continue working together to challenge the energy category through the smart use of data and application of efficient tech strategies that continue to deliver business results,” said Johnston.

India – India’s beauty brand SUGAR Cosmetics has appointed Carat, the media agency by dentsu India, to be its new media partner.

SUGAR Cosmetics is crafted across Germany, Italy, India, USA, and Korea. The brand ships its products in lips, eyes, face, and nails, as well as skin categories across the world, scaling its physical presence with over 10,000 retail outlets as of 2020 across more than 130 cities.

As per the mandate, Carat will be overseeing SUGAR Cosmetics’ media strategy, planning, and buying.

Vineeta Singh, the CEO and co-founder of SUGAR Cosmetics, said that Carat’s strategic thinking, experience, and efficiencies stood out, and partnering with them on their media strategy is reassuring, given their data-driven approach in meeting the brand goals.

“The beauty industry is ever-changing and we at SUGAR Cosmetics always like to stay ahead of the curve. As a brand leader, it is my topmost priority to ensure that we keep evolving our strategies to meet consumer requirements. I hope our new association with Carat will help us in this journey of keeping up with consumer trends and stay relevant in the industry,” said Singh.

Meanwhile, Anita Kotwani, Carat India’s CEO, commented that they are pleased to win the media business for SUGAR Cosmetics, and they are committed to creating meaningful end-to-end media solutions through data-driven marketing, and to further accelerate the brand’s growth journey. 

“As a team, we are excited to get this opportunity to work with a brand that is loved by the women of today,” said Kotwani.

Sydney, Australia – Zolo, the profit-for-purpose tech-cycling company in Australia, has appointed measurement-first media agency Agnes Media, to be its media partner.

Zolo is a tech-cycling services provider that supports businesses to properly manage their technology waste. It collects corporate e-waste including laptops, tablets, mobile phones, PCs, cables, and servers. After refurbishment, it donates a portion of the technology to support the education of children around the world.

The partnership will see Agnes Media managing Zolo’s performance media and digital marketing across business-to-business channels, to drive greater brand awareness and engagement with mid to enterprise-level organizations.

Zolo’s Founder Franz Sisat said, “We appointed Agnes Media because of the agency’s experience in working with startups and their ability to scale in order to drive media efficiencies and business growth. We look forward to working closely with Charlotte and the team to tell the Zolo story to new audiences.”  

Meanwhile, Charlotte Ward, the founder and CEO of Agnes Media, shared that Zolo is an innovative startup that addresses the increasing issue of e-waste facing corporate Australia.

“We’re delighted to have been appointed by them to scale their business and drive awareness amongst key decision-makers using performance media channels. I can’t wait to see what 2021 brings for the Zolo brand,” said Ward.

In April this year, Agnes Media made its official launch in Australia, with global payment and shopping service Klarna as a foundation client. The agency specializes in working with clients that have aggressive growth and measurement goals, helping them optimize their digital marketing campaigns and improve return on investment and advertising spend. 

In addition to performance media strategy, planning, and buying, Agnes Media also provides campaign management, analytics, and SEO, as well as creative design services.

United States – LinkedIn has recently appointed iProspect in the United States, the game-changing digital-first end-to-end media agency by dentsu international, to be its global paid media partner. 

The partnership will see iProspect leading LinkedIn’s digital media strategy and buying across all of its business units. The agency will operate as a media extension to the platform’s digital strategy and operation teams to help execute paid search, programmatic, video, and social, as well as mobile across B2B and B2C products.

Daniele Renda, the managing director and senior vice president of iProspect US, said that this is a transformative moment for LinkedIn, and the agency couldn’t be more excited and honored to be a part of this journey. 

“Our passion for the business and unparalleled depth and expertise with complex, global enterprise brands will help accelerate the brand forward as they continue to gain more international market share. We look forward to working with this fantastic team,” added Renda.