Marketing Featured ANZ

Sharesies Australia names M&C Saatchi Group’s Bohemia as media partner

Australia – Investment services provider Sharesies in Australia has appointed Bohemia, the dynamic full-service media arm of M&C Saatchi Group, to be its new media partner.

Sharesies is an investment business that helps create financial empowerment for all. The platform has over 550,000 investors across Australia and New Zealand, and makes it possible to buy shares and portions of shares from 1 cent.

Brendan Doggett, Sharesies’ country manager for Australia, stated that their focus is to make investing more accessible than ever, as there are record numbers of Aussies entering the investing space, and it’s imperative that the industry rises to the occasion to help welcome these new investors in. 

He further shared that at Sharesies, they are focused on doing this with no minimum investment, and heaps of resources and support to help their investors learn as they go. 

“The Sharesies platform is one of New Zealand’s most beloved brands, and we are looking to create the same experience here in Australia. The Australian market in 2022 is a very different landscape but what we do know is that only 8% of Australians rate themselves as ‘very’ knowledgeable about the share market and almost half of Aussies (48%) say they don’t have enough money to invest. We look forward to working with Bohemia to help champion and grow the Sharesies brand locally,” said Doggett.

Meanwhile, Sev Griffiths, Bohemia Group’s general manager, said, “There is a great opportunity to tap into the tech-savvy consumer and market here in Australia and work in partnership with Sharesies to realise their purpose of creating financial empowerment for everyone, giving someone who has $5 the same investment opportunity as someone with $5M.”

Platforms Featured Southeast Asia

MiQ launches programmatic media creative studio for SEA market

Singapore – Programmatic media partner MiQ has announced the launch of its new suite of programmatic creative solutions, which will deliver multi-screen campaign assets catering the Southeast Asian market.

The creative studio, while based in Singapore, will offer free creative services, alongside MiQ’s brand and performance programmatic activation for the SEA market as a whole, enabling advertisers to tap into a full creative suite, as added value to their campaign spend.

Studio staff, including creative designers, project managers and developers, will create new campaigns from scratch, while also taking existing brand assets and repurposing them for multi-screen, omnichannel activation. 

In addition, services within the creative studio include original design, animation and reformatting of ads across desktop, tablet, mobile web and in-app.

Marcus D’Souza, managing director for SEA at MiQ, said that they have seen a real demand from marketers and agencies for the opportunity to harness highly engaging, data-driven advertising creative that will drive results. He added that they hope that their suite of solutions will help them achieve these objectives of results-driven creatives.

“As a programmatic partner, we understand that powerful creative, combined with expert data-driven targeting, can drive positive consumer behavior for brands. Engaging creative is set to become even more important in a post-cookie world, so we’re excited to have this additional offering for our clients,” D’Souza said.

MiQ’s creative studio allows advertisers to display creative needs across its programmatic solutions of ‘Performance’, ‘Time and Place’, and ‘High Impact Branding’. 

For ‘Performance’, MiQ offers formats that have proven high engagement rates such as social boost, chatbots and games. ‘Time and Place’ formats take mobile location data feeds for store or GPS locator features alongside MiQ’s ‘High Impact Branding’ suite of stories, carousels and interactive videos.

David Whiteley, head of product and analytics at MiQ, commented, “We have built out a creative studio to meet the growing demands of our clients and have specialized teams that can meet those quick turnaround times. This not only provides higher engaging formats but also a range of creative packages to suit any client need. Data plus creative is a really powerful tool to exceed KPIs.”

Marketing Featured ANZ

AU energy firm Momentum Energy appoints Havas Media to expanded role

Australia – Energy provider Momentum Energy in Australia has appointed anew Havas Media, the media arm of the global marketing and communications group Havas, as its media partner. The move follows a four-year relationship.

In addition to Havas’ responsibility in handling Momentum Energy’s conversion rate optimization (CRO) and media, the remit will now include data solutions and analytics. Through this, it will be using the same team to drive CRO, analytics, and media out of a single agency, allowing Havas to create and deliver more efficient data-driven marketing strategies.

Claire McClelland, Momentum Energy’s marketing lead, commented, “We love working with the team at Havas. They have been an awesome support for us, especially through the last crazy year of lockdowns. They’re a super capable team who we really value.”

Meanwhile, Naomi Johnston, the general manager at Havas Media Melbourne, said they are thrilled to continue the close relationship with Momentum that they have shared over the last four years. 

“We truly see ourselves as an extension of the marketing team and are excited to continue working together to challenge the energy category through the smart use of data and application of efficient tech strategies that continue to deliver business results,” said Johnston.

Marketing Featured South Asia

Beauty brand SUGAR Cosmetics names Carat India as media partner

India – India’s beauty brand SUGAR Cosmetics has appointed Carat, the media agency by dentsu India, to be its new media partner.

SUGAR Cosmetics is crafted across Germany, Italy, India, USA, and Korea. The brand ships its products in lips, eyes, face, and nails, as well as skin categories across the world, scaling its physical presence with over 10,000 retail outlets as of 2020 across more than 130 cities.

As per the mandate, Carat will be overseeing SUGAR Cosmetics’ media strategy, planning, and buying.

Vineeta Singh, the CEO and co-founder of SUGAR Cosmetics, said that Carat’s strategic thinking, experience, and efficiencies stood out, and partnering with them on their media strategy is reassuring, given their data-driven approach in meeting the brand goals.

“The beauty industry is ever-changing and we at SUGAR Cosmetics always like to stay ahead of the curve. As a brand leader, it is my topmost priority to ensure that we keep evolving our strategies to meet consumer requirements. I hope our new association with Carat will help us in this journey of keeping up with consumer trends and stay relevant in the industry,” said Singh.

Meanwhile, Anita Kotwani, Carat India’s CEO, commented that they are pleased to win the media business for SUGAR Cosmetics, and they are committed to creating meaningful end-to-end media solutions through data-driven marketing, and to further accelerate the brand’s growth journey. 

“As a team, we are excited to get this opportunity to work with a brand that is loved by the women of today,” said Kotwani.

Marketing Featured ANZ

AU’s tech-cycling firm Zolo selects Agnes Media as media partner

Sydney, Australia – Zolo, the profit-for-purpose tech-cycling company in Australia, has appointed measurement-first media agency Agnes Media, to be its media partner.

Zolo is a tech-cycling services provider that supports businesses to properly manage their technology waste. It collects corporate e-waste including laptops, tablets, mobile phones, PCs, cables, and servers. After refurbishment, it donates a portion of the technology to support the education of children around the world.

The partnership will see Agnes Media managing Zolo’s performance media and digital marketing across business-to-business channels, to drive greater brand awareness and engagement with mid to enterprise-level organizations.

Zolo’s Founder Franz Sisat said, “We appointed Agnes Media because of the agency’s experience in working with startups and their ability to scale in order to drive media efficiencies and business growth. We look forward to working closely with Charlotte and the team to tell the Zolo story to new audiences.”  

Meanwhile, Charlotte Ward, the founder and CEO of Agnes Media, shared that Zolo is an innovative startup that addresses the increasing issue of e-waste facing corporate Australia.

“We’re delighted to have been appointed by them to scale their business and drive awareness amongst key decision-makers using performance media channels. I can’t wait to see what 2021 brings for the Zolo brand,” said Ward.

In April this year, Agnes Media made its official launch in Australia, with global payment and shopping service Klarna as a foundation client. The agency specializes in working with clients that have aggressive growth and measurement goals, helping them optimize their digital marketing campaigns and improve return on investment and advertising spend. 

In addition to performance media strategy, planning, and buying, Agnes Media also provides campaign management, analytics, and SEO, as well as creative design services.

Marketing Featured Global

LinkedIn selects iProspect US as global paid media partner

United States – LinkedIn has recently appointed iProspect in the United States, the game-changing digital-first end-to-end media agency by dentsu international, to be its global paid media partner. 

The partnership will see iProspect leading LinkedIn’s digital media strategy and buying across all of its business units. The agency will operate as a media extension to the platform’s digital strategy and operation teams to help execute paid search, programmatic, video, and social, as well as mobile across B2B and B2C products.

Daniele Renda, the managing director and senior vice president of iProspect US, said that this is a transformative moment for LinkedIn, and the agency couldn’t be more excited and honored to be a part of this journey. 

“Our passion for the business and unparalleled depth and expertise with complex, global enterprise brands will help accelerate the brand forward as they continue to gain more international market share. We look forward to working with this fantastic team,” added Renda.