Tag: LinkedIn
Singapore – Adobe and LinkedIn have launched “AI Essentials for Marketers”, a global initiative aimed at equipping marketing professionals with role-relevant AI skills for the AI-driven era. Created by marketers for marketers, the programme offers short-form, social-first courses designed for professionals...
According to the organisers, the approach was intended to move attendees beyond product awareness toward practical capability in AI-driven recruitment.
While recognising that LinkedIn cannot resolve every workplace challenge, the campaign positions the platform as a network that supports users in growing their careers or businesses.
B2B campaigns that make a clear customer promise are three times more likely to boost market share and two-and-a-half times more likely to enhance brand health compared to those that don’t, according to research by WARC Advisory, The B2B Institute at LinkedIn, and strategy expert Roger Martin.
B2B marketing leaders in the APAC region are displaying renewed optimism, with nine in 10 bullish in their teams' ability to drive revenue in the upcoming year, according to a new research report from LinkedIn.
A staggering 89% of leaders in the Philippines believe their company needs to adopt AI to stay competitive, according to a report from Microsoft Corp. and LinkedIn.
With this expanded capability, brands can showcase voices beyond employees, for any page or Showcase page they manage, and reach new audiences on LinkedIn.
Despite financial constraints, 2023 saw B2B chief marketing officers embracing these challenges by enhancing their financial fluency, aligning with C-suite leaders, and emphasising the importance of brand building and creativity to gain a competitive edge.
LinkedIn’s study with over 700 respondents in APAC revealed that 76% of marketers in the region believe that AI will change the way they work in the next year, with 46% hoping it will improve their efficiency.
Eight start-up companies in fintech or fintech-related businesses occupied the spot in the latest ‘2023 LinkedIn Top 10 Singapore Startups List’, showing the rising trend of fintech firms in the country.
![[Partnership] OpenAI, Sea](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-OpenAI-Sea-1.jpg)