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Tag: Levi's

Levi's, Pixar
Levi’s, Pixar mark 30 years of Toy Story with Western-inspired anniversary collection
Posted on September 23, 2025
by Lyene Marie Darang
Singapore – In celebration of the 30th anniversary of Disney and Pixar’s Toy Story, Levi’s has announced a collaborative collection, paying tribute to the franchise and drawing inspiration from the western themes of the original film, particularly the character of Woody, alongside iconic visuals and...
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Levi’s teams up with 88rising for concert series blending fashion and music
Levi’s teams up with 88rising for concert series blending fashion and music
Posted on May 21, 2025
by Aliza Carmona
Apparel brand Levi’s is teaming up with global music platform 88rising to launch the concert series ‘Road to Future Asian Music’ (FAM).
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Levi's launches second instalment of ‘REIIMAGINE’ campaign starring Beyoncé
Levi's launches second instalment of ‘REIIMAGINE’ campaign starring Beyoncé
Posted on February 25, 2025
by Aliza Carmona
Titled ‘Pool Hall,’ it builds on Levi's recent campaign reimagining the brand’s decades-old advertisements.
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beyonce launderette levis
If I were a denim: Levi’s taps Beyoncé to reimagine classic ads in new global campaign
Posted on September 30, 2024
by Aliza Carmona
Levi’s has unveiled a new global campaign featuring Beyoncé, reimagining the brand’s most iconic advertisements with a fresh, modern twist.
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Levi Strauss & Co. to reopen largest Levi's store in SEA at Bangkok
Levi Strauss & Co. to reopen largest Levi's store in SEA at Bangkok
Posted on April 16, 2024
by Teddy Cambosa
This reopening also represents LS&Co.'s focus on its direct-to-consumer strategy as the company continues to grow its fleet of fully owned-and-operated stores across key locations in the country.
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Levi’s latest campaign celebrates moments of instincts that stay with us
Levi’s latest campaign celebrates moments of instincts that stay with us
Posted on September 27, 2023
by Teddy Cambosa
The campaign, featuring Indian actress Deepika Padukone, depicts her impromptu adventure becoming the thread that ties together characters' experiences from ordinary to extraordinary moments, capturing a spectrum of emotions from joy, to the rush, laughter, but also the calm and bittersweet.
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Levi’s celebrates 150 years of iconic jean with slew of local celebrations across APAC, other markets
Levi’s celebrates 150 years of 'iconic jean' with slew of local celebrations across APAC, other markets
Posted on June 7, 2023
by Teddy Cambosa
A large chunk of the local event activations in the Asia-Pacific region came from the markets in Southeast Asia, South Korea, and Greater China.
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NewJeans Levis
Levi’s taps K-Pop girl group NewJeans as its newest global ambassador
Posted on March 6, 2023
by Teddy Cambosa
Levi’s will release a brand campaign featuring NewJeans that celebrates the group’s positive energy and each member’s unique personality.
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Levi Strauss announces new commercial endeavours in East Asia
Levi Strauss announces new commercial endeavours in East Asia
Posted on April 12, 2022
by Teddy Cambosa
Levi Strauss has announced a slew of commercial endeavours centred around its East Asia presence, including launching new stores.
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OMD-China-Levi's-Media-Mandate
OMD China nabs Levi’s media mandate
Posted on January 18, 2022
by Teddy Cambosa
OMD China will drive the media strategy, planning and buying for the iconic denim brand Levi's.
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