Tag: Lazada
![[Agency Appointment] Grayling x Lazada SG](https://marketech-apac.com/wp-content/uploads/2026/05/Agency-Appointment-Grayling-x-Lazada-SG.jpg)
Singapore – Grayling has been appointed to handle public relations for Lazada in Singapore, as the ecommerce giant doubles down on brand trust and consumer engagement in one of Southeast Asia’s most competitive digital retail markets. The mandate places Grayling in charge of strategic communications...
![[Partnership] Nestle x Lazada](https://marketech-apac.com/wp-content/uploads/2026/04/Partnership-Nestle-x-Lazada.jpg)
Singapore – Nestlé and Lazada Group are rolling out their Regional Super Brand Day on 23 April 2026 across Malaysia, Singapore, Indonesia, Thailand, and Vietnam, introducing AI-powered features into the shopping experience. Now in its sixth edition, the campaign centres on the theme “A Better Me, In...
Bangkok, Thailand – Lazada has announced a strategic partnership with Michelin to enhance the online tyre purchasing experience across Southeast Asia, combining digital commerce capabilities with mobility expertise. Under the collaboration, the companies will co-invest in a framework designed to simplify...
Singapore – Lazada has launched its ‘Lazada Membership Programme’, a new loyalty model that combines service enhancements, lifestyle perks and a focus on building long-term customer trust. The programme introduces a four-tier system designed to expand the role of loyalty beyond traditional discount-driven...
Singapore — Lazada has announced an investment of over S$32.5 million, or US$25m, to support this year’s 11.11 Global Brands Festival, as part of its brand-led growth strategy and wider efforts to back merchants and creators across Southeast Asia amid shifting online spending habits. Running from November...
Manila, Philippines — The Department of Science and Technology (DOST) has entered into a partnership with e-commerce platform Lazada Philippines to support micro, small, and medium enterprises (MSMEs) in expanding their online market reach and improving competitiveness through digital tools. The collaboration...
Singapore — Lazada has announced a partnership with South Korea’s Gmarket to make 20 million Korean products available to shoppers across Southeast Asia. The move will allow consumers in Singapore, Malaysia, Thailand, the Philippines, and Vietnam to access a wide range of Korean goods, including beauty...
Singapore — Aiming to connect regional content creators, art collectors and expand event reach, Lazada sealed a partnership with POP MART, as they bring together POP TOY SHOW (PTS) Singapore 2025, which was held from August 22-24 at the Sands Expo & Convention Centre. As part of the partnership,...
The campaign, titled “6.6 Super Wow Sale,” was born from the insight that Southeast Asian shoppers thrive on discovering the best value - and are quick to compare deals across platforms.
E-commerce platform Lazada has pledged a US$ 100m investment for its LazAffiliate programme annually.
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