Tag: ChatGPT
![[Report] Singapore marketers generic campaigns Salesforce](https://marketech-apac.com/wp-content/uploads/2026/06/Report-Singapore-marketers-generic-campaigns-Salesforce.jpg)
Singapore – Despite rising customer expectations for personalised and conversational experiences, the vast majority of Singapore marketers admit they are still relying on generic campaigns, with fragmented data emerging as the biggest roadblock to meaningful engagement. According to Salesforce’s...
U.S.A. — OpenAI has teamed up with football icon Leo Messi for a new global campaign that encourages fans to use artificial intelligence (AI) to celebrate, follow, and engage with football in more creative ways during the FIFA World Cup 2026 season. The campaign begins with an image created by Messi...
![[Launch] Grayling GEO Radar](https://marketech-apac.com/wp-content/uploads/2026/05/Launch-Grayling-GEO-Radar.jpg)
Singapore – Grayling has launched ‘GEO Radar’ across Asia-Pacific, a new insights platform designed to help organisations monitor how they appear in AI-generated search and conversational responses as brands face growing pressure to stay visible in the age of generative AI. The platform, short for Generative...
EchoWeave focuses on generative engine optimisation (GEO), a strategy aimed at improving how brands appear and are interpreted by AI systems.
Singapore – Commerce media firm Criteo is pushing its chips onto conversational AI, becoming the first advertising technology partner to integrate with OpenAI’s advertising pilot in ChatGPT in the United States. The tie-up links Criteo’s demand-side platform to ads appearing in the Free and Go versions...
Singapore – OpenAI has recently announced the global rollout of ChatGPT Go, a low-tier subscription for its AI chatbot service. The launch is accompanied by ads testing in the free and Go versions of ChatGPT for users in the US. In its announcement, OpenAI said the introduction of ads would help make...
The feature is optimised for categories that require detailed comparison, such as electronics, beauty, home and garden, kitchen appliances, and sports and outdoor gear. For simpler questions—such as finding a price or checking a feature—the standard ChatGPT response remains available.
Singapore — OpenAI has introduced group chats in ChatGPT, allowing users to collaborate with others and the AI within the same conversation. The feature is currently rolling out as a pilot in Japan, New Zealand, South Korea, and Taiwan for logged-in users on ChatGPT Free, Go, Plus, and Pro plans, with...
Southeast Asia — OpenAI has launched its Sora app in Thailand, making the country one of the first in Asia to access the company’s next-generation artificial intelligence (AI) video creation platform. The app is also being rolled out in Vietnam and Taiwan. According to OpenAI, Thailand was chosen for...
United States – PayPal has announced a partnership with OpenAI that will enable users of ChatGPT to make instant payments through the platform, as part of the adoption of the Agentic Commerce Protocol (ACP). The collaboration aims to allow millions of ChatGPT users to complete purchases using PayPal,...
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