Philippines — Union Bank of the Philippines, whose digital banking division services micro, small, and medium enterprises (MSMEs), and major e-commerce platform Lazada, have collaborated to enable online sellers to have more options when it comes to bringing their products closer to customers.
With the memorandum of agreement signed last 10 March 2022, UnionBank, through its digital MSME online platform UnionBank GlobalLinker (UBGL), will be creating a special site for all Lazada sellers, while the latter will be doing the same for UBGL sellers. All existing Lazada sellers prior to the partnership will be automatically included.
According to UBGL and Lazada, the joint initiative aims to encourage more sign-ups in both of their respective marketplaces. It will help entrepreneurs expand their online presence much easier, as enlisting with either platform automatically opens up another virtual storefront for them, resulting in more opportunities in doing business with customers.
Signing up offers numerous benefits to sellers. First, they will have access to a dedicated Lazada Onboarding Team. This crew can provide guidance on a number of ideas ranging from selling to strategies; help those who have questions or concerns, and notify sellers about the latest initiatives within the Lazada platform.
In addition, sellers can utilize the following campaign features for free: Members Exclusive Campaign in the home page banner, landing page, and Lazada live, New Seller Campaign Access, and Mega Campaign Access. The first 150 signups will also enjoy service marketplace packages amounting to more than PHP1m in support. These include product photography, product upload, and store builder design, among others.
Lazada will likewise be promoting the UnionBank GlobalLinker platform to its own Lazada Seller Community, so that they too, can reap the benefits of the UBGL Platform.
Jaypee Soliman, vice president and head of SME and Micropreneurs Segment for UnionBank, said that right now, we are, without a doubt, in the golden age of e-commerce in the country.
“We want more enterprising Filipinos to thrive in this period of exponential growth for online shopping, which is why our enhanced partnership with Lazada is very timely. This is all part of our efforts to support the country’s MSME sector, bolster our “Tech-Up Pilipinas” advocacy, and promote inclusive prosperity for Filipinos,” Soliman said.
Carlos Barrera, chief operating officer of Lazada Philippines, commented, “With more MSMEs going online, the partnership with UnionBank is definitely a great step forward in enabling Filipino businesses to grow and scale their e-commerce presence. As we go into our 10th year of empowering MSMEs to go digital, we share an equal mission with UnionBank to continue to uplift Filipino entrepreneurs and further fuel the local digital economy.”
Lazada has been a consistent partner of UnionBank in backing the country’s MSME sector and making online shopping easier for customers since 2020. During the peak of the health crisis, the two companies provided an emergency credit lifeline to Lazada sellers who were heavily affected by the pandemic. In August of the same year, they launched the UnionBank Lazada Credit Card, providing numerous perks to Lazada shoppers.