London, UK – Landor & Fitch, a brand consulting firm under WPP, has announced its official rebranding as Landor as it introduces expanded consulting capabilities.
Inspired by the transformative power of water, the brand’s refreshed ultramarine identity pays tribute to the origins of the business founded by Walter Landor on a ferry boat in San Francisco harbour.
Landor’s rebranding is the result of a five-year strategy that has seen the WPP company’s consulting, design, and experience offerings expand significantly.
For the past year, Landor has bolstered its consulting capabilities with a rapidly growing brand performance practice. It also broadened its retail experience offer in 2020 with a merger with Fitch, continuing to build out its brand-led employee experience offer.
The business has welcomed into its expanding family the sonic branding agency amp, workspace and architectural design experts BDG, and motion design specialists ManvsMachine.
Jane Geraghty, group global CEO at Landor, said, “Over the last five years, our business has evolved, and our offer has expanded significantly. We’ve welcomed world-class specialists in sonic, motion, and workspace design, and today, most importantly, we have come together as one team with a shared culture. United in our drive to make a positive difference.”
Teemu Suviala, global chief creative officer at Landor, also shared, “Our new brand charts an ambitious course for our future. We use our new brand colour, the ultramarine blue, to signal the redefining of the brand and design category.”
He added, “Our design and expression capabilities are now unparalleled. For our own brand, we tapped into brilliant creative minds from around our network, just as we would do for our clients, to create a brand that comes to life in every facet—from visual and verbal to sonic and motion.”
