Tag: Kraft Heinz
The two new companies, whose final names will be announced at a later date, are currently referred to as “Global Taste Elevation Co.” and “North American Grocery Co.”
To celebrate its role in ‘humanity’, the latest campaign ‘Good then. Great now’ has taken inspiration from ‘soup art’ to remind everyone that the reasons people reached for soup were the same then, as they are now.
TBWA\Sydney will be responsible for the entire beverages portfolio including the development of the Golden Circle Masterbrand.
The new campaign highlights how Heinz Tomato Twizt is a saviour, whether for yesterday’s leftover food or a kitchen experiment gone wrong.
The partnership aims to continually raise the bar for its food products, including its Heinz Seriously Good Mayonnaise.
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