Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Technology Featured Southeast Asia
No posts found

Klook bags US$200m funding for SaaS-powered merchant solutions

by Teddy Cambosa

-

January 26, 2021

Klook-Series-E-Funding-Investment-Round-SaaS

Kuala Lumpur, Malaysia – Travel and leisure booking platform Klook has successfully concluded its Series E round investment, led by investment fund Aspex Management. The recently concluded investment round has raised US$200M in additional funding, which will be used to develop Klook-powered merchant Software-as-a-Service (SaaS) solutions.

Klook’s merchant SaaS solutions power millions of bookings for more than 2,500 merchants worldwide. Doubling down on its SaaS solutions will enable even more merchants who have had a challenging year to transform and accelerate their business by easily creating an online storefront powered by Klook. This is supported by a backend engine that manages ticketing, distribution, inventory management, marketing, and more. 

“Despite a challenging 2020, we have shown our mettle, turning challenges into growth opportunities with agility and constant innovation. We’ve observed over the past year that consumers have a pent-up desire to explore and enjoy themselves, despite international travel being paused. Instead, they are turning inwards – exploring new and unique experiences right in their backyard,” said Ethan Lin, CEO, and co-founder at Klook (center).

He added, “This new capital further strengthens our leading position to take us from defense to offense, as domestic tourism becomes ubiquitous and international travel gradually returns.”

At the height of the pandemic, Klook onboarded 150% more activities compared to the same period in 2019. With this new capital, the company will accelerate the development and roll-out of its merchant SaaS solutions. Designed to bridge the gaps faced by merchants today, these tools will empower any merchant to build, manage, and scale their business with Klook.

“The travel industry has undoubtedly been hit hard by the pandemic, but Klook has shown resilience and adaptability despite the market headwinds. We believe the transition toward digital bookings will only accelerate post-COVID-19, and that Klook’s ability to reinvent itself as a one-stop-shop for experiences and services across the region puts it in prime position to capitalize on this trend,” said Hermes Li, CIO, and founder of Aspex Management.

Meanwhile, Eric Gnock Fah, COO, and co-founder at Klook (left) commented, “We are setting out to reimagine the next digital leap for the experiences sector which has traditionally been fragmented with offline practices or legacy systems that do not truly address the realities of a post-COVID world. Since day one, Klook has been working closely with our merchants, both big and small, to identify common pain points that we can solve together.”

He added, “With this new funding, we have additional ammunition to accelerate our technology innovation, and truly transform and empower this space for future growth.”

Klook has piloted several of its SaaS tools during the second of 2020 namely ‘Contact Tracing System’ which will be used to trace back clients should the need for tracing ensue, ‘Attractions Plus’ which creates an online itinerary for travel in one app, and ‘Klook! Live’ which is an interactive livestream mobile feature for merchants and users alike.

Related Tags Klook Travel booking Investment round Leisure operator Saas product Aspex Management investment fund
Share this article

Related Articles

View All
Gen Z traveling
Marketing Featured APAC
Study shows Gen Zs in APAC are itching to travel with friends amid new normal
December 3, 2020
By MARKETECH APAC
UPGREAT
Platforms Featured Southeast Asia
Insurance company Great Eastern launches virtual travel, booking platform UPGREAT Virtual Vacay in Singapore
September 22, 2020
By
Klook Live
Platforms Featured Southeast Asia
Klook’s food, travel offerings can now not only be read, but also watched through new feature Klook Live!
September 22, 2020
By MARKETECH APAC
KidZania Klook
Marketing Featured Southeast Asia
KidZania Kuala Lumpur appoints Klook as exclusive online travel agent
September 21, 2020
By
Singapore Tourism Board
Platforms Featured Southeast Asia
Singapore Tourism Board, Klook launch S$2m domestic marketing partnership
September 14, 2020
By MARKETECH APAC
No posts found

Featured Articles

View All
No posts found

Most Recent Articles

bacha coffee concept store HK launch
Bacha Coffee opens first flagship store in Hong Kong at Harbour City
May 9, 2025
Aliza Carmona
No posts found
L'Oréal Travel Retail debuts first SkinCeuticals A.G.E. Lab at Changi Airport T3
May 9, 2025
Fatima Baduria
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
May 9, 2025
Teddy Cambosa
Dentsu India appoints John Thangaraj as chief strategy officer for creative & media
May 9, 2025
Aliza Carmona
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
May 9, 2025
Fatima Baduria
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin