Kuala Lumpur, Malaysia – The Malaysia branch of indoor edutainment center KidZania has appointed Hong Kong-based travel and services booking platform Klook as its exclusive online travel agent (OTA) partner. This will be KidZania Kuala Lumpur’s very first appointment of an OTA partner.
The parties will be co-investing in initiatives to enhance and refresh visitors’ overall experience at the theme park as well as curate marketing and promotional activities. The collaboration also aims to reignite visitation demand following the country’s lockdown amid COVID-19.
In support of KidZania Kuala Lumpur’s mission to provide interactive and inspirational role-playing experiences for kids, Klook will be developing an interactive experience zone that would encourage kids to explore and be inspired by the journey of building a tech start-up.
“Malaysians’ purchase behavior have shifted to booking their tickets online, especially with a leading OTA such as Klook, which provides a plethora of options for families looking for fun weekend activities. With this shift, we are confident that our partnership with Klook will result in a better customer experience overall by speeding up the entry process, especially with additional safety measures that we are taking such as temperature checking, ” said Shahrul Nizar Ahmad, Mayor of KidZania Kuala Lumpur.
Commenting on the partnership, Klook General Manager Chuan Sheng Soong for SEA said, “We are honored to be appointed as KidZania Kuala Lumpur’s first exclusive OTA partner, which signifies the trust in Klook’s ability to help drive visitorship to the center as well as enhance guests’ overall experience through Klook’s suite of merchant solutions. Our mission has always been to be an enabler for our merchants to reach new target audiences, increase their digital marketing capabilities and equip them with technology-enabled solutions.”
Meanwhile, Dato’ Dr. Ammar A. Ghapar, tourism Malaysia director of domestic & events division said that the government supports partnerships as such that help boost tourism.
“Tourism Malaysia encourages such strategic partnerships in the tourism industry which is in line with our post-COVID-19 domestic tourism initiative, and will further spur growth for the industry. We are honored to have witnessed this momentous event and look forward to more partnerships of this scale. Tourism Malaysia will lend our support to further promote this partnership via our marketing channels,” said Ghapar.
In celebration of the exclusive partnership, KidZania Kuala Lumpur and Klook will be offering a Buy One Free One promotional offer. The offer will be limited to the first 100 bookings on the Klook website or mobile app, which has already started in 17 September and onwards.