Marketech APAC
Making MARKETING for all
  • Home
  • About Us
  • Write for us
  • Contact Us
  • Subscribe
Menu
  • Home
  • About Us
  • Write for us
  • Contact Us
  • Subscribe
Facebook
Linkedin
Youtube
  • Marketing
  • Technology
  • Media | Platforms
  • SME
Menu
  • Marketing
  • Technology
  • Media | Platforms
  • SME
Request for Media Kit
MARKETECH Expert Up Close_Top Square Banner

Kia’s new logo, brand slogan centers on ‘movement that inspires’

  • Teddy Cambosa
  • January 7, 2021
KIA-New-Logo-Brand-Identity

Seoul, South Korea – Global automotive brand Kia has unveiled its new logo and brand identity, with a slogan that goes “Movement that inspires”, a statement that speaks to the car maker’s future automobile developments.

The new logo features ‘symmetry’, ‘rhythm’, and ‘rising’ elements that symbolize Kia’s new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable.

KIA Old New Logo
(Left) Old logo of Kia, (Right) New logo of Kia, with the slogan “Movement that inspires”

Furthermore, the new brand identity of Kia also foreshadows the car maker’s future plans in the car industry, including popularizing electric vehicles and introducing a broad range of mobility services that fit the preferences of local markets.

“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation. The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry,” said Ho Sung Song, Kia’s president, and CEO.

The new logo was unveiled to the public during a pyrotechnic show in Incheon, South Korea. Using 303 pyrodrones to unveil the new Kia logo, the event was also recognized by Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’.

Kia will officially be launching its new brand purpose and philosophy as well as the brand’s purpose application to Kia’s future product line-up by January 15, 2021. 

Share this story
Related Articles
  • KALARO as an esports engine for international competitiveness – a testament of Filipino ingenuity
  • Audi reworks brand identity, makes campaign globally visible for the first time
  • Rolls-Royce refreshes brand identity
  • Hyundai partners with BTS, releases new song “IONIQ: I’m On It”
  • Nissan announces new ASEAN senior management changes
Most Recent Articles
  • Boost your Chinese New Year sales with irresistible shoppable content January 26, 2021
  • Klook bags US$200m funding for SaaS-powered merchant solutions January 26, 2021
  • Revolut’s new feature lets users donate spare change to charities January 26, 2021
  • Shopee to bolster support for brands with two new major programs January 26, 2021
  • Goobat.care becomes first Malaysian pharmacy to accept Bitcoin January 26, 2021
  • ‘Blood Buddy’ revamped as Singapore Red Cross appeals to new generation January 26, 2021
  • MediaDonuts appoints Luc Mandret as country head for Vietnam January 26, 2021

Subscribe Now

MARKETECH APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Categories

  • Marketing
  • Technology
  • Media | Platforms
  • SME

Links

  • Homepage
  • About Us
  • Write for us
  • Subscribe
  • Terms and Conditions
  • Privacy & Cookie Policy

Social Links

Facebook
Facebook
Linkedin
Linkedin
Youtube
Youtube
© MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

Home
About Us
Write for Us
Contact Us
Subscribe
Facebook
Linkedin