Kuala Lumpur, Malaysia – Local biscuits brand Julie’s Biscuits has paid a tribute to Malaysian actress Michelle Yeoh by tweaking its logo to resemble the likeness of Yeoh. This follows Yeoh’s recent win at the recently-concluded Oscars 2023 ceremony.
The newest campaign is made in partnership with GOVT Singapore, the appointed creative agency of Julie’s Biscuits.
Yeoh won an Oscar for the ‘Best Actress’ category; the first Asian to win said award, and the first ever Malaysian to bag an Oscar. Said recognition was for her role as Evelyn Wang in the 2022 film ‘Everything Everywhere All at Once’.
According to Julie’s Biscuits, aside from bringing such pride to her roots, Yeoh also undoubtedly embodies the brand’s values – humility, openness, fearlessness and a slight hint of cheeky irreverence. They add that her inspirational journey reminds all to hold our heads up high and be inspired to work hard for their dreams.
Sai Tzy Horng, director of Julie’s Biscuits, said, “I am incredibly proud of Tan Sri Michelle Yeoh. She is truly an international icon and a pride and joy to all fellow Malaysians. As a Malaysian household biscuit icon, we want to congratulate her by paying tribute to her remarkable achievement in her Oscar nomination amongst many other impressive milestones in her illustrious career. She has proven time and again that she is one of Malaysia’s most revered national treasures.”
Meanwhile, Jimmy Neo, group creative director of GOVT Singapore, commented, “When we knew that Tan Sri Michelle Yeoh was nominated, we thought that a simple, sincere tribute would be appropriate, to honour all her achievements over the years. She’s an inspiration to all.”