Tag: Julie's Biscuits
Speaking to MARKETECH APAC exclusively about the campaign, Sai Tzy Horng, director of Julie’s Biscuits, highlighted the continued theme of its Raya campaigns on taking the time to pause and reflect.
Julie’s transformed Sunway Pyramid’s Blue Concourse into a live-action urban skate experience—a feat rarely seen in Malaysian mall activations.
The short film centres around the life of Johan, a man who has spent his life running from his problems and past. Played by the popular Malaysian actor Fimie Don, Johan’s life was anything but easy.
Despite their multiple efforts to manually edit the prompt and content, the AI-generated ads consistently emphasised these stereotypical Hari Raya scenes of women cooking in the kitchen and men engaging in lighter tasks in the living room amongst many other stereotypes, reinforcing outdated gender n...
Using the power of humour, the videos which stars goats, playfully uses the acronym G.O.A.T.s which stands for “The Greatest of All Time”, to convey that: even the greatest individuals have days where they don’t feel so great or positive all the time.
The ads feature various depictions of the Muslim celebrations whether through purposeful teaching, viewer relatability, or simply all about ‘just-feel-good’ vibes.
Julie's Biscuits' 'Kisah Raya P.E.R.I.T' is part of the brand's efforts to break down stereotypes that people often face during Hari Raya.
According to Julie’s Biscuits, aside from bringing such pride to her roots, Yeoh also undoubtedly embodies the brand’s values – humility, openness, fearlessness and a slight hint of cheeky irreverence.
Julie’s Biscuits launched its #Take25 campaign with the aim of putting a spotlight on the importance of mental health.
Kuala Lumpur, Malaysia – The celebration of Hari Raya in Malaysia has concluded, marking the end of the holy month of Ramadan. And with such festivities, there is always a rise of ad films centred around the values and teachings of the Raya festivities. In line with this, YouTube in Malaysia has round...
