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Jollibee Group brings Tiong Bahru Bakery’s first international branch in PH

by Fatima Baduria

-

January 15, 2025

Jollibee Group brings Tiong Bahru Bakery’s first international branch in PH

Manila, Philippines – The Jollibee Group, a multinational company operating fast food restaurants, has opened the first Tiong Bahru Bakery in the Philippines, also the Singapore bakery’s first international branch.

The new Tiong Bahru Bakery branch is located at the Verve Residences Tower 2 in Bonifacio Global City, Taguig, and is open from 7 a.m. to 10 p.m. daily.

The bakery is known for its handmade pastries which use French ingredients, specifically for its croissant, Pain Au Chocolat, and Kouign Amann among others. It also offers coffee, sustainably sourced from Common Man Coffee Roasters.

Besides using French ingredients, Tiong Bahru Bakery also honours traditional techniques in its creation of pastries.

Jollibee Group unveiled its plans to bring Tiong Bahru Bakery and Common Man Coffee Rosters in the Philippines last year through a joint venture with Food Collective, Pte. Ltd.

“Introducing Tiong Bahru Bakery to the Philippine market aligns with our commitment to providing Filipinos with exciting, world-class dining experiences,” Ernesto Tanmantiong, global president and chief executive officer (CEO) of the Jollibee Group, said.

“This marks the first international branch of Tiong Bahru Bakery, and we are proud to open it here in the Philippines. We deeply appreciate the support of our exceptional partners—Titan Dining, Ayala Malls, and Bonifacio Global City—who have been instrumental in bringing this vision to life. We look forward to seeing this collaboration thrive, blending local and global culinary traditions, as we continue spreading the joy of eating,” Tanmantiong added.

“For years, the Tiong Bahru Bakery has been synonymous with serving the epitome of croissants and an array of delectably unique creations. Now, with its arrival in the Philippines, we want the location to be the people’s go-to spot where they can indulge in freshly baked products while soaking in the store’s inviting ambiance,” Joseph Tanbuntiong, CEO of Jollibee Group Philippines, commented.

“Our signature croissants take three whole days to perfect—a process that involves careful fermentation, layering, proofing, and baking to achieve that golden, flaky finish that we and our customers love. These techniques are a testament to the skill and dedication of our bakers and our belief that great food is worth the time and effort,” Matt McLauchlan, Tiong Bahru Bakery’s general manager, said.

Related Tags Marketing Philippines Southeast Asia Jollibee Group Tiong Bahru Bakery
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