Australia – Greater Bank is partnering with independent creative agency It’s Friday to create a new brand platform and vison for the brand. It’s Friday was appointed as the lead creative agency after a competitive pitch.
Kate Messenger, head of brand and marketing at NGM Group, said, “We have big plans for our Greater Bank brand, and we’re excited to tell a strong new story with It’s Friday.”
She added, “Greater Bank isn’t just another bank; they’re a challenger brand with heart and an ambition to make an impact to Australian lives. We’re excited to be partnering with Kate, Garry and the awesome Greater Bank marketing team, and we’re eager to get stuck in to help them realise this ambition around customer engagement and growth.”
Meanwhile, Pete Bosilkovski, CEO at It’s Friday, commented, “It’s not every day you get the opportunity to partner with a brand that truly cares about its communities and gives back in a meaningful way. We can’t wait to build a brand platform that will tell Greater Bank’s story like never before.”
