Australia – Australian lifestyle brand, P.E Nation has appointed WiredCo. to manage their global end-to-end affiliate marketing, across Australia, US and UK.
Appointed to deliver business growth through Wired’s proprietary ‘Brandformance’ approach, the agency will use the full funnel capabilities of affiliate marketing to drive incremental revenue via expanding on existing markets and introducing the brand to new ones.
Founded in 2016 by fashion entrepreneur, Pip Edwards and Claire Greaves, the B Corp certified brand quickly gained global momentum with women all over the world embracing P.E Nation and its distinct aesthetic, blending activewear with style credibility, pioneering the ‘athleisure’ movement.
Angela Hampton, founder and managing director at WiredCo., said, “P.E Nation is a brand I’ve always wanted to work with, for a number of reasons. A female founded business that’s experienced exponential growth in less than a decade is wildly impressive and on a personal level, I’ve been a fan of the brand since the beginning, so winning P.E Nation is a big win for us and for me personally.”
“Our strategic approach to affiliate marketing has seen some of our key clients achieve incremental revenue growth into the 8 digits. It’s a proven channel, our approach is proven, and we look forward to growing this channel for P.E Nation.” added Angela.
Some of WiredCo.’s clients on its roster include THE ICONIC, Pizza Hut, R.M.Williams, Red Bull, Peters Ice Cream, Georg Jensen, and Indeed.
P.E Nation is a brand founded by Australian designers Pip Edwards and Claire Tregoning in 2016 and is currently majority-owned by the Sydney-based fashion group Hotsprings, which also owns the Rebecca Vallance brand.
