Singapore – Iris, a global creative network, has appointed Shea Warnes as the new chief strategy officer of Iris Singapore. In the new role he will report to Rebecca Nadilo, managing director of Iris Singapore, responsible for leading integrated strategy and further propelling Iris’ social and content product, Iris Inc–which stands for Igniting New Creators.
Warnes joins from Dentsu Creative, where he was head of strategy based in Singapore, working across key clients that included Activision Blizzard, Amex, Toyota, Manulife and the Singapore government.
He has worked in New York, London, Australia and Singapore, and brings unique experience that bridges tech, social and brand from over 15 years in senior roles at companies such as Meta, BBH London and Havas, as well as launching Media.Monks for ANZ in 2020.
Speaking on his new role, Warnes said, “What I’ve found in Iris is an agency committed to the simple and powerful idea of building brands people want to talk about. I’m in awe of the talent, skillsets and agility here to get to different shaped ideas that work, which is critical when so much of what our industry pumps out is wallpaper and noise.”
He added, “I’m looking forward to working with Becs and the teams here to refine the inputs and outputs to get to culturally-fit creative. That requires a new creative OS that better marries fame with performance, and I’m excited to partner with our clients to deliver growth and value.”
Meanwhile, Nadilo commented, “When there’s a cost of media crisis going on, and 4 out of 5 people are more influenced by people than ads, we need someone who thinks about the conversations we want people to be having and then marry audacious creative ideas with social, content and creators, and Shea does exactly that.”
She added, “I’m beyond excited to welcome Shea to the Iris Singapore team. Not only does he have great creative instinct and a way to reduce problems into one line, or deliver simple truth bombs, but he is also a great human who will lead with empathy, collaborate brilliantly and continue to shape Iris Singapore into a place where people do and feel their best.”
