New York, USA – Insider One has announced the acquisition of Bluecore, a retail marketing technology company that serves more than 400 enterprise brands in the United States.
The deal brings together Insider One’s AI-driven customer engagement platform with Bluecore’s retail data and identity infrastructure. Bluecore’s client roster includes brands such as ALO Yoga, J.Crew, Sephora, Bloomingdale’s, The North Face, Ralph Lauren, QVC and Michael Kors.
According to Insider One, the acquisition is intended to strengthen its data infrastructure and expand its capabilities for autonomous customer engagement at enterprise scale.
“Insider One sits at the core of how the world’s leading brands engage their customers. Our platform doesn’t layer AI onto marketing – it is the execution layer. Decision ownership has shifted from humans to intelligent systems that think, decide, and act in real time. With the acquisition of Bluecore, we further strengthen our data infrastructure edge to make autonomous customer engagement possible at enterprise scale,” said Hande Cilingir, Co-Founder and CEO at Insider One.
Insider One positions its platform as an “agentic” customer engagement system, where artificial intelligence systems are designed to plan, execute and optimise customer interactions autonomously. The company said its architecture integrates a native customer data platform (CDP), real-time data unification, identity resolution, contextual data graphs, and journey orchestration across multiple channels.
The platform also includes Agent One, a suite of AI agents that the company says enables brands to engage customers in real time while generating intent and preference signals that enrich customer profiles.
Through the acquisition, Insider One will integrate Bluecore’s Transparent ID Network, which provides identity resolution and shopper data infrastructure for retail brands. The network processes more than 10 billion daily shopper events to power machine learning models tailored to retail and commerce use cases.
“Insider One’s product is unlike anything I’ve seen in this industry. They are five years ahead of where the market is going. They have built the exact infrastructure our identification and behavioural data is built to power,” said Fayez Mohamood, Co-Founder and CEO at Bluecore.
Insider One said the acquisition will also accelerate its expansion in North America, where Bluecore’s enterprise retail client base is concentrated.
