Singapore – InMobi Advertising, a mobile advertising platform, has expanded its consent management platform (CMP) to help publishers comply with data privacy regulations.
The self-service InMobi CMP helps mobile publishers navigate the dynamic privacy regulations globally. It allows publishers to build trust while boosting ad revenue through privacy compliance.
InMobi CMP ensures data transparency and empowers users to manage their personal information preferences. Providing support for Global Privacy Platform in apps and websites, InMobi ensures compliance with various regulation frameworks. It includes privacy regulations like the General Data Protection Regulation in Europe, the California Consumer Privacy Act, and the Multi-State Privacy Agreement.
Additionally, it allows publishers to personalise the consent prompts for apps, improving user experience and consent rates. Through the update, businesses can strengthen their commitment to data privacy while enhancing user satisfaction.
The update follows InMobi Advertising’s recent survey, where 87% of mobile phone users demand for privacy in mobile apps but only 42% believe that their apps are secure. Meanwhile, 77% reported that their level of trust in an app affects their in-app purchasing decisions.
“Consumers are becoming increasingly aware of their data rights and InMobi Advertising has always been at the forefront of building solutions that help brands and publishers navigate the complex global privacy landscape,” Abhay Singhal, chief executive officer at InMobi Advertising, said.
“For publishers, implementing robust consent management practices, like the InMobi CMP, demonstrates transparency and commitment to user privacy, building trust and improving engagement. By prioritising user experience and boosting consent rates, publishers can unlock increased advertiser demand for consented traffic,” Singhal added.
