Marketing Featured ANZ

five:am appoints Slingshot as media strategy agency

Sydney, Australia Slingshot, a media strategy agency, has won the media strategy, planning, and buying account for yoghurt brand five:am and its owner, Barambah Organics. The appointment is with immediate effect.

Five:am, which was founded in 2010, makes organic yoghurts from natural ingredients that are free of pesticides and hormones. Barambah Organics purchased Five:am in 2021 and is now bringing the brand back to its roots by partnering with organic dairy farmers and investing in additional packaging and product innovation.

Simon Corbett, chief innovation officer and partner at Slingshot, shared, “The all-natural organic products produced by these brands are the best on the shelf. They have been leading from the front on sustainability and innovation and when you meet the team you can see why. At Slingshot we aspire to work with the very best brands and people and once again we have delivered on that.”

Richard Thayne, general manager marketing at Barambah Organics, commented, “The five:am brand is ready to get back in the spotlight and we need the right creative media solutions to help us do that. Slingshot impressed us with the depth and breadth of their media thinking and we are really pleased to work with them.”

Marketing Featured ANZ

Four Pillars Gin taps Slingshot for media strategy duties

Sydney, Australia – Following a competitive pitch, media strategy specialist Slingshot has acquired the media strategy, planning and buying duties of Australian gin brand, Four Pillars Gin. 

The Yarra Valley-based distillery was established in 2013. Four Pillars Gin has been named ‘International Gin Producer of the Year’ for two consecutive years, the latest in 2020’s International Wine and Spirits Competition.

This win for Slingshot comes hot on the heels of other client wins including Masterpet, Endeavour Consumer Health, and Ayam. 

Slingshot CIO and Partner Simon Corbett said winning the Four Pillars Gin business is a dream come true. 

“Our agency aspires to work with brands and individuals who stretch and challenge us, so we are loving working with the Four Pillars team. A world-leading brand and a collection of super smart individuals is a great cocktail for us,” Corbett said.

Jemma Blanch, director of marketing, events and activations at Four Pillars, added, “We intuitively have a strong sense of who our customers are but we wanted an agency that would question our assumptions and get us thinking in some fresh ways, Slingshot [has] definitely done that and we have really welcomed their creative thinking. We are excited about our upcoming summer campaign.”

The appointment by the gin producer is with immediate effect.