Tag: media strategy
Singapore – Dentsu has announced the launch of its Global Media Planner, a new planning application within its dentsu.Connect operating system, aimed at integrating through-the-line (TTL) marketing activities across multiple channels and markets. Developed in partnership with Lumen, the platform uses...
Under the appointment, Bench Media will be responsible for integrated, full-funnel media strategy, planning and buying across Australia and New Zealand.
Both appointments add to IMG’s Asia-Pacific workforce, which spans 15 markets across the region.
Sydney, Australia – Neilson Financial Services has appointed Nunn Media to manage its media strategy, planning and buying to drive brand growth after a competitive pitch. A global business with offices in the USA, Canada, Ireland, Australia, and the UK, Neilson Financial Services is expanding its presence...
Global food and beverage giant Nestlé has named Publicis Media China as its new media agency, tasking them with managing the company's comprehensive media portfolio across China.
Slingshot, a creative media agency, has been appointed by Inghams to handle its media strategy, planning, and buying accounts.
Magic is an ad agency that specialises in innovative and data-driven media buying and planning solutions.
For Audience Precision clients, Precise360® will deliver quality improvement, greater audience connection and engagement, attention scores for video, faster campaign builds.
Publicis Media has been appointed to manage all media strategy, planning and buying for Luno in Malaysia.
The Yarra Valley-based distillery was established in 2013, and has been named ‘International Gin Producer of the Year’ for two consecutive years.
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