Tag: media strategy

Sydney, Australia – Neilson Financial Services has appointed Nunn Media to manage its media strategy, planning and buying to drive brand growth after a competitive pitch.

A global business with offices in the USA, Canada, Ireland, Australia, and the UK, Neilson Financial Services is expanding its presence in Australia with a new suite of products, including Golden Insurance, Dignity Insurance, and Direct Cover. Nunn Media will oversee media investment for these brands, supporting a series of launches that began in January.

Neilson Financial Services provides innovative insurance solutions and Nunn Media’s expertise in response-driving media will connect Neilson’s offerings with their audiences in Australia.

David Rees, chief marketing officer at Neilson Financial Services, said, “We are excited to partner with Nunn Media as we look to grow in the Australian market. Nunn’s deep understanding of our products and their approach to media will play a key role in reaching new customers and reinforcing our commitment to providing accessible, transparent insurance options. We believe Nunn’s approach will ensure our products, from Golden Insurance to Direct Cover, get the attention they deserve.”

Meanwhile, Chris Walton, managing director of Nunn Media, commented, “We are really looking forward to working with Neilson Financial Services. Their ambition for ANZ is inspiring, and our team is excited to bring a tailored approach to media to the table, with a focus on both acquisition and brand growth.”

Neilson Financial Services is the latest new business win for Nunn Media and follows its appointment by SunRice to manage media planning and buying last month. In November last year the agency also acquired digital marketing agency Indago Digital which will integrate its digital media, enterprise SEO, data, web development and analytics services into Nunn’s international digital agency, Alley Group.

Shanghai, China – Global food and beverage giant Nestlé has named Publicis Media China as its new media agency, tasking them with managing the company’s comprehensive media portfolio across China.

Under this appointment, Publicis Media China will oversee Nestlé’s media requirements, including planning and buying for social, mobile, and performance media in China. The agency’s responsibilities will span Nestlé’s entire product portfolio in China, covering categories such as confectionery, milk powder, coffee, snacks, beverages, and more.

Nestlé awarded its media account to Publicis Media China following a competitive pitch that highlighted the agency’s data and technology-driven capabilities. Publicis Media China impressed with a strategy demonstrating a deep understanding of Nestlé’s business in China, presenting innovative solutions aimed at broadening and deepening consumer reach and driving significant business results.

Publicis Communications has been partnering with Nestlé in China for 14 years, delivering creative services and customer relationship management (CRM). With the addition of media and eCommerce services through this recent appointment, Publicis Communications is poised to offer a more cohesive and integrated approach, enhancing its ability to support Nestlé’s strategic objectives in China.

To bolster these efforts, Nestlé One, an exclusive team dedicated to Nestlé China, has been established. This initiative aims to foster greater synergy and alignment across creative, media, and CRM functions, driving forward Nestlé’s business goals. Plans are slated to commence in August 2024, with pivotal strategies and campaigns set for launch in the months ahead.

David Zhang, executive vice president of Nestlé S.A. and CEO Zone Greater China, said, “Nestlé is always seeking new ways to connect with our consumers in the digital age. Publicis Groupe has shown that they are at the forefront of innovative digital strategies with their strong data capabilities and unique tools. We believe this continued partnership will allow us to create more meaningful connections with our customers, and we are excited to see where this partnership will lead us.” 

Meanwhile, Jane Lin-Baden, Asia Pacific chief executive officer of Publicis Groupe, commented, “We are honoured to be chosen as Nestlé’s trusted strategic partner. Nestlé places consumers at the centre of its brand strategy. It has shown foresight in its innovative marketing approach driven by digital and data, which is where Publicis’ expertise lies. We look forward to partnering with Nestlé to increase its effective investment in intelligent solutions to respond rapidly to Chinese consumers’ needs and supercharge Nestlé’s sustainable growth.” 

Nestlé, a global leader in food and beverage, is dedicated to using food to improve the quality of life for all, present and future. It focuses on a unified marketing strategy that integrates e-commerce and digital transformation, ensuring comprehensive brand exposure across multiple channels.

Sydney, Australia – Slingshot, a creative media agency, has been appointed by Inghams to handle its media strategy, planning, and buying accounts. 

Slingshot’s latest appointment is in line with their clients expansion, this includes Standards Australia, Pacific Smiles, and Capilano.  

Speaking about the appointment, Simon Rutherford, Slingshot CEO and partner, said, “Our agency aspires to work with celebrated brands and individuals who stretch and challenge us, so we are loving working with the Inghams team. Inghams is an iconic Australian brand, steeped in history with a fantastic brand story.”

He added, “We’re excited about helping them bring that story to life. When you apply creativity across all areas of media and data, transformational growth occurs, we’d love to deliver that for Inghams.”

Meanwhile, Rebekah Lagan, marketing manager of Inghams, said, “We recently refreshed the Inghams brand and wanted to broaden our thinking to unlock the potential of this campaign. Being more targeted in our approach and clearly communicating our brand story. We wanted an agency that would question our assumptions and get us thinking in some fresh ways, Slingshot have definitely done that across both media and content strategy.” 

She added, “We have really welcomed their creative thinking and we are excited about our upcoming campaign.” 

Melbourne, Australia – After a highly competitive pitch, Australian digital ad agency Magic has won the media strategy and media buying remit of security software and hardware company Sophos. 

As it lead the media strategy in Australian office, Magic’s new office in West Hollywood will serve the Sophos account and effectively launch the Alchemy methodology to US market.

Magic’s revolutionary mathematical media-buying methodology Alchemy is also one of the factors of being chosen by Sophos to handle the remits. Alchemy employs statistical datasets, custom mathematical modelling, and direct mathematical findings to power media buying optimisations and planning. 

Jordan Taylor-Bartels, CEO of Magic, said that they are thrilled to be chosen as the agency to manage the media strategies of Sophos, which serves as a testament that their strategies and media methodologies are ahead of traditional network approaches.

Meanwhile, Megan Cabrera, VP of global marketing operations at Sophos, commented, “Magic’s mathematical led media-buying strategy and execution will empower Sophos to understand its customers better and find the most efficient and cutting-edge ways to engage with them. We are excited to see the impact of this partnership on our global marketing strategy.”

Magic is an ad agency that specialises in innovative and data-driven media buying and planning solutions. 

Sydney, Australia – Media consultancy and technology business Audience Precision has unveiled its technology platform called ‘Precise360®’, which provides a full media strategy guidance system, enhances the entire marketing process, and improves agency efficiency, all of which can be applied globally. 

For Audience Precision clients, Precise360® will deliver quality improvement, greater audience connection and engagement, attention scores for video, faster campaign builds, integrated metric calculators, a global process, among others.

According to Haydon Bray, CEO at Audience Precision, the platform gives their clients more time to think and craft match-winning campaigns and their less experienced team members a genuine fast-track to their skills development.

“With so much media diversification, client budgets don’t stretch as far as they used to. Audiences are still there but you need to work harder, smarter, faster and with more agility to find them and genuinely engage. Precise360® allows us to eliminate the guesswork by weaponising insight, bringing qualified customers to the top of the sales funnel. We can instantly compare the effect of a TV program versus a radio session, a Facebook post or an OOH panel and everything in between,” Bray said.

The company has spent the past seven years building a suite of proprietary tools and refining the technology platform, including attention scores for video, with its inhouse team of technologists and data scientists, with a view to building a new model for the agency of the future to achieve faster and more successful business outcomes for brands, with qualified and future customers.

Bray added, “We have created something, from what we are aware, that multinational media agencies have been unable to do, anywhere in the world. I began this journey because I was frustrated by cumbersome and slow processes that have prevented agencies implementing the core marketing fundamentals for campaign development. I wanted to create something that removed menial tasks, had inbuilt quality control around marketing fundamentals, could operate from anywhere, and used the principles of focussed optimisation for a great user experience.”

Kuala Lumpur, Malaysia – Cryptocurrency platform Luno in Malaysia has appointed Publicis Media to manage all media strategy, planning and buying for Luno in Malaysia. The appointment was made following a competitive pitch between various agencies in Malaysia. 

Aaron Tang, country manager of Luno Malaysia shared, “Throughout the pitch process, Publicis Media demonstrated a strong knowledge of our business, our target audiences as well as our ambition to promote financial literacy amongst everyday Malaysians and improve education around cryptocurrencies.” 

He added, “We look forward to collaborating with them as we continue to make cryptocurrencies more accessible for everyone and provide investors with the resources to explore the digital assets space safely.”

Meanwhile, Abhishek Bhattacharjee, managing partner at Publicis Media, commented, “Luno is at a truly exciting phase and we are thrilled to partner with them on this journey. With our data-centric approach at Publicis Media, we are looking forward to gathering our best crypto minds across the Groupe to embrace new challenges and scale Luno’s brand growth in the digital assets category that Luno leads.”

Sydney, Australia – Following a competitive pitch, media strategy specialist Slingshot has acquired the media strategy, planning and buying duties of Australian gin brand, Four Pillars Gin. 

The Yarra Valley-based distillery was established in 2013. Four Pillars Gin has been named ‘International Gin Producer of the Year’ for two consecutive years, the latest in 2020’s International Wine and Spirits Competition.

This win for Slingshot comes hot on the heels of other client wins including Masterpet, Endeavour Consumer Health, and Ayam. 

Slingshot CIO and Partner Simon Corbett said winning the Four Pillars Gin business is a dream come true. 

“Our agency aspires to work with brands and individuals who stretch and challenge us, so we are loving working with the Four Pillars team. A world-leading brand and a collection of super smart individuals is a great cocktail for us,” Corbett said.

Jemma Blanch, director of marketing, events and activations at Four Pillars, added, “We intuitively have a strong sense of who our customers are but we wanted an agency that would question our assumptions and get us thinking in some fresh ways, Slingshot [has] definitely done that and we have really welcomed their creative thinking. We are excited about our upcoming summer campaign.”

The appointment by the gin producer is with immediate effect.

Singapore – Global ad platform Unruly has announced the launch of Tr.ly, a digital creative studio aimed at brands and agencies for the creation of video creative solutions.

Through the Tr.ly platform, brands and agencies using the new in-house service will work with Unruly’s team of creative experts, with years of experience creating ads for screen and media strategy, and will also be given access to the company’s proprietary content testing solutions.

Furthermore, the platform allows advertisers to drive consumers toward consideration, conversion and brand loyalty with next-level video formats and features, available programmatically or through managed service.

“Making sure our clients have all the data they need to ensure their creatives are as engaging as possible has always been a key focus at Unruly. We believe our unique emotional data sets us apart within a cluttered ad tech ecosystem and has meant we’ve been able to give our clients meaningful insights on how to drive greater brand connection to their target audience,” said Alex Khan, group managing director international at Unruly.

The platform was developed in collaboration with adtech Tremor International, hence the name Tr.ly, an amalgamation of the names between Unruly and Tremor International.

According to Les Seifer, vice president for creative at Tremor International, the platform allows “brands to capture audience attention by telling engaging, relevant stories across all screens’ which is done through ‘cost-effective video creation and optimization services that range from turnkey to fully custom, aligned to media goals, audiences and placement types”

“The global pandemic and evolving social and political landscape have created widespread uncertainty across the industry, which means only the most agile and in-touch advertisers will remain a step ahead in 2021 and beyond. Unruly gives advertisers access to unique data that puts them right at the heartbeat of shifting consumer opinion and, supported by our incredible, agile creative team, means they will continue to push out engaging, relevant and emotionally intelligent creative in the face of unprecedented change,” Seifer explained.