Australia – The Australian Centre for AI in Marketing (ACAM) has announced that IBM ANZ has joined as a founding supporter, marking a significant step towards the goal of equipping Australian marketers with essential skills, tools, and ethical frameworks necessary for success in the AI era.
Since launching in March, ACAM has gained traction as a national initiative designed to ensure every marketer in Australia can confidently and responsibly adopt AI. IBM’s involvement brings global weight and credibility to the Centre’s work and will enable the expansion of ACAM’s education programs and thought leadership initiatives.
Australia is forecast to spend US$8.3b on AI by 2027, making it the second largest AI spender in APAC according to IDC and while 80% of CMOs believe AI will transform marketing in the next 12 months, many feel unprepared to lead that change. IBM’s support will enable ACAM to help close this gap by offering practical, accessible, and values-driven AI education, thought leadership and support.
Miki Luong, marketing and communications leader at IBM ANZ, said, “We’re proud to support ACAM in building a more capable, confident, and ethical marketing industry. There’s a strong alignment in how we both approach AI -purpose-led, human-centred, and grounded in trust.”
Meanwhile, Louise Cummins, founder of ACAM, commented, “This collaboration is about helping to shape the future of marketing in Australia. IBM’s leadership in ethical AI positions them as an ideal founding partner. While ACAM will remain technology agnostic, industry support allows us to advance our mission. IBM’s backing enables us to create an environment where marketers can experiment, learn, and lead with confidence.”
The pro-purpose Australian Centre for AI in Marketing has been founded by prominent marketing leaders Louise Cummins, former CMO of World Vision Australia; Jodie Sangster, former CEO of ADMA, Rochelle Tognetti, former Deloitte CMO and partner and Douglas Nicol, former strategy partner at The Works, part of Capgemini.
