Paris, France – Economy hotel brand Ibis has launched the global ‘Go get it’ brand campaign in celebration of its 50th anniversary. The campaign highlights the importance of making travel accessible to all.
Produced in collaboration with Saatchi & Saatchi London, the campaign involves a series of seven true travel stories. French filmmakers Clement Dozier and Camille Dauteuille directed the films.
“Fifty years ago, ibis democratised travel by introducing the concept of economy hospitality, providing guests with friendly service, great design, consistent quality – all at an affordable price,” Jean-Yves Minet, global brand president of midscale and economy at Accor, said.
“Ibis has remained a leader in the economy segment for 50 years because we know that guests get the most out of their travels when we put the most into their stays. Whatever the reason for their travel, wherever they are in the world, there’s an ibis to help guests Go get it,” Minet added.
“Ibis is one of the best-known hotel brands in the world, growing at pace to serve the world’s travelers, last year hosting almost 72 million stays. Travel has become the most essential ‘non-essential’ experience today, and our latest global ibis travel intent research shows that one in three respondents plan to travel more in 2025 than they have this year. Across the globe, particularly in fast-growing regions like Asia, we’re seeing a surge in the traveling population. At ibis, we are perfectly positioned to cater to the evolving needs of this new generation of travelers,” Karelle Lamouche, chief commercial officer of premium, midscale and economy brands at Accor, said.
Ibis was established in 1974 and has been promoting quality yet affordable travel since then.
