APAC – EternityX, a Chinese AI-empowered marketing technology platform, has announced a new office opening in Sydney, Australia, as part of its overall strategic expansion across the Asia Pacific (APAC) region.
EternityX is a Chinese AI marketing technology platform that uses multi-dimensional audience profiling to understand audience needs throughout the consumer journey, reaching them through premium sites and apps programmatically. The platform helps marketers build a business intelligence strategy targeted at increasing the brand-consumer value and maximizing campaign effectiveness.
Headquartered in Hong Kong, the new Sydney office adds to its current operations, which currently spans Beijing, Shanghai, and Guangzhou in China as well as New York and Singapore. The Sydney location will pursue business growth and strategies across APAC, focusing on connecting brands and consumers through cross-border, cross-culture e-commerce and service offering initiatives, such as advanced education, between China and Australia.
The company expansion is led by Richard Andrew, managing director of Southeast Asia and Australia, and will be locally managed by Luke Bussell, director for ANZ. In line with the expansion, EternityX has also appointed Tony Skvarc as the sales director for ANZ to work alongside Andrew and Bussell on Chinese consumers and data-driven campaigns.
Founder and CEO of EternityX Charlene Ree stated that the planning of EternityX expansion in Australia is an important strategic market and one of the key cornerstones in expanding across the APAC region, as 2020 has been a difficult year for businesses of different sizes navigating through the pandemic.
“Australia has a vibrant community of 1.2 million Chinese Australians. With this move, we strengthen our position as the cross-cultural and cross-border bridge connecting regional and global brands with not only the mainland China market, but with local Chinese communities abroad,” she said.
Meanwhile, Andrew commented, “The Chinese media landscape is complex and ever evolving and companies need help staying on top of the best ways to reach their targets.”
EternityX has already performed campaigns for brands such as Richemont Group, LVMH, Hilton, L’Oréal, as well as P&G, and HSBC.