Tag: Hearts & Science

Singapore – Omnicom Media Group agency Hearts & Science has secured two new pharmaceutical clients in Asia, further expanding its presence in the region’s healthcare marketing sector.

The agency has been appointed to handle media duties for Hyphens Pharma in Singapore and Allergan in Taiwan, following competitive pitches in both markets. These wins add to Hearts & Science’s growing momentum in Asia Pacific, where it recently picked up accounts including Warner Bros. Discovery and AS Watson.

In Singapore, Hearts & Science will oversee integrated media planning for Hyphens Pharma. The agency was selected for its ability to align media strategies with brand goals, analyse audience behaviours, and provide data-driven insights that support omnichannel planning.

Meanwhile, in Taiwan, the agency secured the Allergan business by developing a media strategy that reinforced the company’s leadership in aesthetic medicine.

Rochelle Chhaya, CEO of Hearts & Science APAC, said the latest client additions are a testament to the agency’s growing pharmaceutical capabilities.

“These new business wins deepen our pharmaceutical expertise and reflect the innovative talent that forms a crucial foundation for Hearts & Science,” Chhaya said. “We are constantly seeking new ways to help brands build connections that matter and be where their consumers are,” she said.

She added that the partnerships signal growing trust in the agency’s regional capabilities and position it for continued expansion in the healthcare sector.

Hong Kong – Hearts & Science, the Omnicom Media Group (OMG) agency, has appointed Doris Kuok as managing partner to spearhead its expansion and lead operations in Hong Kong.

Effective immediately, Kuok will assume responsibility for overseeing the agency’s operations, strategic direction, financial performance, and client relationships. In her new role, she will drive the development of innovative tools and solutions to help renowned brands forge meaningful consumer connections.

Kuok brings over 20 years of experience across the beauty, FMCG, finance, luxury, and travel sectors. Most recently, she was Managing Partner at OMG Hong Kong, where she strengthened client partnerships and fostered collaboration to drive innovative media strategies and strong performance.

Under her leadership, OMG Hong Kong garnered multiple regional and local industry accolades. Kuok was also instrumental in securing Hearts & Science’s significant wins, including Warner Bros. Discovery in APAC and the recent AS Watson media mandate in Hong Kong.

Commenting on her appointment, Kuok said, “Hearts & Science is committed to delivering data-driven strategies to help our clients reach consumers in moments that matter. My goal is to foster a culture of bold creativity, strategic excellence, and deep collaboration, drawing on the vast experience and resources of OMG to deliver media solutions that help brands strengthen emotional connections with consumers and drive loyalty.”

In her new role, Kuok will report directly to Derek Yip, chief operating officer at OMG Hong Kong.

Yip commented, “The expansion of Hearts & Science into Hong Kong represents a pivotal moment for OMG, as we establish a third agency offering. A dynamic individual with strong business acumen is required to lay the groundwork for Hearts & Science’s success in the market, and we have found that leader in Doris.”

He continues, “An ambitious collaborator, Doris moves at pace and inspires others by leading by example. Doris’s experience, coupled with OMG’s Agency as a Platform proposition, will chart a new phase of growth for Hearts & Science in Hong Kong, driving impactful results for our clients and our business.”

Kuok’s appointment comes after the agency’s recent win of AS Watson’s media mandate in Hong Kong, marking a continued expansion in the APAC region.

It also follows the momentum Hearts & Science has gained in APAC since its launch in Australia and New Zealand in 2019. In Q1 2025, the agency appointed Rochelle Chhaya as its first APAC CEO to lead a growing portfolio that includes global brands like Jaguar Land Rover and Versuni, along with regional players such as Warner Bros. Discovery and DBS Bank.

Australia – JCDecaux has introduced a new way for advertisers to measure and reduce campaign carbon emissions with ready-made lower-emission programmatic networks powered by Scope3. These pre-selected networks across Small Format, Rail, and Large Format, enable advertisers to lower emissions by 31-53 percent compared to the Scope3 digital Out-of-Home benchmark.

SBS, through its media agency Hearts & Science, is the first client to take advantage of this new offering to promote the third season of Alone Australia. As a leader in sustainability within the Australian media industry, SBS has already achieved Net Zero for its direct emissions and is actively working towards reducing its Scope 3 emissions across its supply chain.

JCDecaux has been working with Scope3 to develop an industry-first methodology that enables advertisers to measure and reduce the carbon footprint of their out-of-home media activity. Out-of-home is the lowest-emission media channel available, proven to be four times more energy efficient than BVOD.

Brad Palmer, national programmatic director at JCDecaux, said, “Understanding and reducing carbon emissions can be daunting for advertisers, so we’ve made it simple. Our ready-made, lower-emission programmatic packages take the guesswork out of sustainable media buying, giving brands a straightforward way to reduce their impact while still reaching the right audiences effectively.”

Meanwhile, Uma Oldham, head of marketing and media at SBS, commented, “SBS is dedicated to innovative and responsible marketing strategies. We have done a lot of work to ensure we are at the forefront of decarbonising our operations. Access to clear emissions data, through a product such as this, means we can plan campaigns with greater accountability, helping us stay on track with our sustainability commitments.”

Lastly, Ashley Wong, chief digital & innovation officer at Hearts & Science, stated, “As a foundation supporter of Ad Net Zero we are committed to accelerating the decarbonisation of Australia’s advertising and marketing sector. Reducing emissions in media planning can often be complex, however JCDecaux’s programmatic packages provide a simple, measurable way for advertisers to make lower-carbon choices without adding complexity to the buying process. For Alone Australia, we selected JCDecaux’s Large Format network because it offers a seamless way to meet SBS’s sustainability goals while ensuring strong campaign reach.”

Hong Kong – Hearts & Science, an Omnicom Media Group agency, has secured the media business for AS Watson in Hong Kong following a competitive pitch, MARKETECH APAC learnt.

Effective 1 March 2025, Hearts & Science assumed responsibility for all media duties, covering both online and offline channels.

The pitch, reportedly held in the second half of 2024, saw participation from multiple agencies, including incumbent dentsu.

This appointment comes on the heels of the agency’s recent win with Warner Bros. Discovery, where it was named the media agency of record for WBD’s Theatrical and Streaming divisions across multiple Asia Pacific markets.

Earlier this year, OMG also appointed Rochelle Chhaya as APAC CEO of Hearts & Science, leading its regional expansion, including launches in Malaysia and Taiwan in Q1 2025.

Singapore – Omnicom Media Group agency Hearts & Science has been appointed the media agency of Record for Warner Bros. Discovery’s Theatrical and Streaming divisions across several Asia Pacific markets, following a competitive pitch.

Beginning first quarter of 2025, Hearts & Science will manage integrated planning and media strategy across Theatrical and Streaming campaigns in Singapore, New Zealand, Taiwan, Malaysia, and the Philippines. Additionally, the agency will also manage the streaming account in Thailand, Hong Kong, and Indonesia. 

This win follows Hearts & Science’s successful management of the Max launch across seven markets in November 2024, further showcasing the agency’s ability to deliver large-scale, multi-market campaigns with precision and creativity.

Hearts & Science’s data-driven approach, combined with its deep understanding of local market dynamics, positions it as a trusted partner to deliver innovative solutions tailored to Warner Bros. Discovery’s goals in the ever-evolving entertainment landscape.

Rochelle Chhaya, CEO at Hearts & Science APAC, expressed her enthusiasm for the partnership, “The pitch process was an inspiring and collaborative journey, and we thoroughly enjoyed the opportunity to engage with Warner Bros. Discovery’s vision for the future of entertainment. Winning this business is a proud moment for our team, as it reflects our ability to combine regional integration with local nuance. We are eager to build on this foundation, fostering a partnership that delivers impactful storytelling, strategic media planning, and measurable success. Together, we’ll redefine entertainment marketing in the region.”

Julie Glenn, head of theatrical marketing for Asia-Pacific at Warner Bros. Discovery commented on the appointment, “We were impressed by Hearts & Science’s strategic thinking, regional cohesion, and ability to adapt to the unique nuances of each market. Their demonstrated success with the Max launch and their collaborative approach during the pitch process gave us confidence that they are the right partner to bring our vision to life. We’re looking forward to an exciting and productive partnership.”

Singapore – Omnicom Media Group (OMG) has named Rochelle Chhaya as the CEO of Hearts & Science for APAC. As the network’s first APAC CEO, Chhaya, who has been with OMG for over 14 years and most recently served as CEO of OMG Thailand, will oversee the continued expansion of Hearts & Science in APAC, building on the momentum the brand has established in the region since launching in Australia and New Zealand in 2019. 

As one of her first duties as APAC CEO, Chhaya will oversee the launch of Hearts & Science’s operations in Malaysia and Taiwan, scheduled for Q1 2025. 

Chhaya’s appointment, reporting directly to Harradine, is effective immediately. Meanwhile, she will continue to oversee operations in Thailand, together with OMG Thailand COO Jinnarat Sampuntharat and the executive management team until her successor is named.

As COO of OMD APAC from 2018 to 2020, she scaled a client-centric, digitally-powered and data-led agency model across the region. Joining OMG Thailand in 2014 as a managing partner for its digital practice, Chhaya helped establish OMG’s data and analytics division, Annalect, in the market.

Commenting on her new role, Chhaya said, “Hearts & Science aims to revolutionise connections planning and drive our clients’ business ambitions by combining data-driven insights with the art of creative storytelling. Asia Pacific is brimming with opportunities, and we are committed to harnessing the strong demand for consultative, modular media strategies that align with our clients’ evolving needs.”

She added, “By going beyond traditional media KPIs and fostering strategic partnerships, we’re continuously refining our offerings to create meaningful impact. Together with our clients, we will unlock new possibilities for driving brand growth across the region.”

Meanwhile, Tony Harradine, CEO at OMG APAC, commented, “Expanding the Hearts & Science footprint across a region that is an epicentre for economic expansion, technological innovation, and digital commerce demands a seasoned leader who possess operational experience with a deep understanding of the modern consumer’s priorities and behaviours.”

He added, “Combined with the digital and data expertise needed to help brands effectively engage with their customers across an increasingly complex media ecosystem, we have found that leader in Rochelle, someone who can bring both the ‘heart’ and the ‘science’ to the business.”

Hearts & Science APAC has built a client roster that includes many of the world’s best known global brands including Jaguar Land Rover, Popeye’s, Sanofi, Sony Pictures, Twinnings Teas, and Versuni; as well as regional powerhouse brands such as Bank of New Zealand, the Hoyts cinema chain, DBS Bank, Mamy Poko, Marigold, Rebsico, Hyphens Pharma, and Double Dragon Properties.