Paris – Agency network Havas has expanded its partnership with online research data and analytics technology company YouGov to span more networks. The expanded partnership now includes 30 markets in media, creative, and health networks.
With the expanded partnership, Havas is combining its ‘Converged’ strategy through data and tech capabilities with YouGov’s attitudinal and psychograph data. The collaboration allows them to activate audiences globally with a privacy-centric approach.
Leveraging YouGov and first-party data sources, Havas is enhancing its ‘Converged’ operating system to drive actionable insights across its network.
“By accelerating the adoption of YouGov’s data and insights, we’ve been able to build larger, smarter models, creating increasingly sophisticated audiences that can be leveraged across the entire agency network in our Converged operating system. For our clients, we’ve boosted performance while safeguarding customer privacy, and for our people, we’ve unlocked new efficiencies that empower them to focus on more strategic tasks,” Dan Hagen, global chief data and technology officer at Havas, said.
“We’re incredibly proud of YouGov’s work with Dan and his team at Havas since our partnership started four years ago,” Stephan Shakespeare, co-founder and CEO at YouGov, commented.
“The enhancement of the relationship is testament to how much they value the quality and connectivity of our data, our pioneering products and our deep expertise. We look forward to further expanding YouGov’s partnership with Havas in the years to come as we continue to develop innovative approaches to show consumers’ reality across the world,” Shakespeare added.
