India – Magicbricks, a property platform based in India, has named Havas Media India as its media agency on record (AOR).
Havas Media India’s responsibilities will cover the full spectrum of media services, including strategy, planning, and buying across print, television, radio, cinema, digital, and below-the-line (BTL) channels. This also includes out-of-home (OOH), mobile, and movie integrations, celebrity management, and activations.
Prasun Kumar, chief marketing officer at Magicbricks, said, “Magicbricks has always been at the forefront of innovation in real estate, shaping category narratives and driving impactful conversations. Our full-stack offerings, including Home Interiors, Home Loans, Site Visits & many more apart from the core property platform, cater to varied needs of multiple consumer segments.”
“As we step into another year of driving growth & scale, we needed a digital-first media agency that could spearhead our integrated mandate. Havas Media’s understanding of the modern consumer with data-driven intelligence & proprietary tools aligns perfectly with our vision,” he added.
According to the agency, its data-driven approach, proprietary tools, and technology-enabled media strategies were key factors in winning the mandate, supporting audience segmentation, media investment efficiency, and overall brand engagement.
Uday Mohan, chief operating officer at Havas Media India, commented, “We are thrilled to add Magicbricks to our marquee client roster. Our Converged OS and Meaningful Brands framework give us a distinctive edge, enabling us to deliver seamless, insight-led media solutions that enhance consumer engagement and maximise ROI.”
“This partnership underscores our commitment to creating strategic, outcome-driven campaigns that aid Magicbricks’ growth and its leadership in the real estate category,” Mohan concluded.
