Manila, Philippines – Global content and commerce company Gushcloud has appointed Joseph Max Webb as its head of business development in the Philippines, as well as its de facto local leader of the local operations for the company.
In his capacity, Webb will oversee brand deals, integrated marketing campaigns, social media, and account management.
He has recently sealed and launched a campaign with local pharmaceutical company Unilab, most notably the Tuseran “Beat the Pro” web series featuring comedy icon Ruffa Mae Quinto. He also led Spotify Philippines’s recent musical activation in collaboration with Spotify and global KPop girl group NewJeans.
Prior to his appointment, Webb served as Gushcloud’s global business development manager for two years. During his time, he won the agency pitch for Tencent, a multinational technology, entertainment, and holding company based in China.
He also brokered a partnership with Hip Hop icon and legend Snoop Dogg with Novelship, Singapore’s leading sneaker marketplace. Furthermore, he locked in Korean online fashion platform MUSINSA which tapped Gushcloud as a digital partner in Southeast Asia.
Speaking on his new role, Webb said, “This is an immense responsibility but I am prepared to take it on. I’m grateful for the support I get from my team and our regional colleagues, and the trust of our new and long-term clients. This is only the start of bigger milestones for Gushcloud Philippines.”
Meanwhile, Oddie Randa, regional director for Asia-Pacific at Gushcloud, commented, “We are eager to finally introduce Max as our new leader in Gushcloud Philippines. We know that his youthful energy, dynamic work ethics, and network will turn things around for our Manila office.”
He added, “Of course, he can expect our commitment, support, and guidance to ensure that the Philippines is always in sync with the rest of the region, so we can truly make Gushcloud not just a regional but also a global leader in content, commerce, and entertainment.”
Lastly, Gay Carr, chief people pfficer at Gushcloud International, said, “I am absolutely certain that Max will excel in his leadership post. He possesses the crucial integrity of character required for the role, coupled with high competence, a strong drive for performance, and a natural ability to connect with others while genuinely caring for their wellbeing. His primary focus is not on self-promotion, but rather on enhancing the team’s performance for the greater good of the organisation.”
