Manila, Philippines – With a humorous twist, Grab Philippines has teamed up with the creative agency Gigil to unveil its latest campaign, highlighting GrabCar’s improved booking reliability—making it no longer a go-to excuse for being late or cancelling plans.
Titled “Sorry, ‘Di Mo Na Kami Pwedeng Gawing Excuse,” the campaign spotlights a series of humorous online videos that poke fun at the absurd excuses people use for being late or skipping plans. From pretending to be attacked by a dog and jokingly breaking the law to dropping their phone in the toilet, these videos emphasise that GrabCar is no longer a convenient excuse for tardiness.
Grab’s campaign highlights the company’s improved driver allocation and more reliable booking experience, leaving passengers with fewer excuses to avoid commitments.
J-anne Aruta, country marketing head of Grab Philippines, said, “Through the intriguing paradox in ‘Sorry, ‘Di Mo Na Kami Pwede Gawing Excuse’, we aim to instill confidence in our passengers that GrabCar is now a more reliable transportation alternative—a safe and convenient way to get back home to their families or reach their intended destination.”
“We’ve all found ourselves in this situation—crafting the most plausible excuses to avoid commitments or justify delays, sometimes even blaming the unavailability or challenges in securing a ride. However, Grab persistently strives to put an end to this amusing habit of playing the ‘I couldn’t book a ride’ card,” Aruta added.
In the first half of 2024, GrabCar reported a significant boost in passenger experience, with nine out of ten riders successfully securing a driver. The company attributed this improvement to increased driver-partner activity and the introduction of new features like advance booking, multi-taxi type booking, and group rides, which enhance GrabCar’s reliability.
