Singapore – Grab and OpenAI has announced a partnership, as both companies will design and deliver enhanced experiences for Grab users, partners and employees using state-of-the-art AI capabilities. This marks the first time a partnership like this has happened in Southeast Asia.
This partnership uniquely combines the development of AI tools for Grab users and partners with an initial pilot deployment of ChatGPT Enterprise for Grab employees. Moreover, Grab will access OpenAI’s technical and strategic expertise to partner on solutions tailored to the specific needs of users in Southeast Asia.
In terms of accessibility, Grab will leverage the use of state-of-the-art text and voice capabilities to make Grab’s services more accessible to all users, particularly the visually impaired or elderly who may otherwise find it challenging to navigate the on-screen app interface.
Moreover, Grab will explore using AI technology to build customer support chatbots that can better understand user problems and help resolve them faster.
Lastly, Grab will seek to leverage OpenAI’s vision capabilities to enhance its map-making efforts through greater automation and higher-quality data extraction from visual images. This means GrabMaps can be updated even faster, delivering a better experience to consumers and driver-partners.
Philipp Kandal, chief product officer at Grab said, “We’ve been a pioneer of AI adoption in the region, and believe that generative AI has a lot of potential to further transform the way we solve problems for our partners and users. We’re excited to work with OpenAI as a partner to help accelerate the exploration and use of this technology within Grab. Our goal with any new technology has always been to use it to solve real problems, at scale. Equipped with the latest tools, we look forward to building novel and delightful experiences for our customers while improving the way that every Grabber works.”
In addition to developing advanced AI solutions for its users and partners, Grab also intends to deploy ChatGPT Enterprise among select employees through an initial pilot, complementing existing efforts to drive wider use of AI tools across its employee base to boost productivity.
Meanwhile, Brad Lightcap, chief operating officer at OpenAI commented, “We’re excited to work with Grab and together explore how advanced AI can benefit Grab users, partners, and employees across Southeast Asia.”
This partnership follows a slew of partnerships OpenAI had including with the Financial Times, Reddit, and News Corp.
