Indonesia – Fynd, the AI-native retail technology company backed by Reliance Retail Ventures Limited, has entered the Indonesian market, introducing its integrated commerce, supply chain and design platform as part of its Southeast Asia expansion.
The launch brings Fynd’s full-stack retail ecosystem to local brands and retailers, covering in-store systems, e-commerce, marketplace integration, warehouse management and transport operations. The platform is designed to connect online and offline channels while streamlining inventory and fulfilment.
Its StoreOS supports point-of-sale, endless aisle and clienteling functions, while Storefront enables brand-led e-commerce sites. Through Fynd Konnect, sellers can integrate with major marketplaces including Shopee, Lazada and TikTok, managing multiple channels from a single dashboard. The company also offers warehouse and transport management systems aimed at improving inventory visibility and last-mile delivery.
Fynd is additionally rolling out Fynd Create, a design and production layer that includes design services, garment production support and AI-enabled photoshoot capabilities, aimed at shortening product development cycles for fashion brands.
The move comes as Indonesia cements its position as Southeast Asia’s largest e-commerce market, accounting for more than half of the region’s online transaction value. With a digital economy projected to surpass US$130b by 2025 and a population spread across more than 17,000 islands, retailers face increasing pressure to modernise infrastructure and address complex supply chain demands.
To support adoption, Fynd has partnered with Asosiasi Pengusaha Garmen dan Aksesoris Indonesia (APGAI), a government-supported association representing the country’s garment and accessories sector. Through the collaboration, the company will work with member organisations to advance digital capabilities and strengthen omnichannel operations.
Ronak Modi, chief business officer for global at Fynd, said, “Indonesia doesn’t need incremental e-commerce tools — it needs modern retail infrastructure. Our entry into Indonesia is about enabling the entire value chain with AI — from design and garment creation to unified commerce and intelligent fulfilment.”
He added, “By partnering with APGAI and bringing our AI-native platform to the market, we aim to help Indonesian brands scale faster, operate more efficiently, and compete confidently on a global stage.”
The Indonesia launch expands Fynd’s regional footprint alongside its operations in India, the GCC and Africa.
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