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Ex-Shopback marketing head Imran Mohamad joins Aimazing as head of marketing

Singapore – Local-based retail technology company Aimazing has announced the appointment of former Shopback’s head of marketing Imran Mohamad as its new head of marketing, where he will be responsible for overseeing the overall brand and marketing objectives of the group, including shaping the brand’s positioning and market strategy.

Mohamad brings in more than nine years of marketing experience in marketing strategy and general management. During his time at Shopback, he was responsible for customer acquisition and revenue maximization for the platform. Furthermore, he also served as a director at the Singapore Malay Chamber of Commerce and Industry (SMCCI) which represents more than 900 business members, as well as overseeing an Enterprise Singapore-supported incubation program, Protege Kita.

For Jun Ting, chief executive officer at Aimazing, Mohamad brings into the company a perfect mix of organizational leadership, marketing experience and digital expertise that they are looking for to significantly increase the effectiveness of their communication efforts, partnerships and channels.

He added that Mohamad’s appointment comes at a time when the company is ready to scale their solutions into multiple markets in the world, entering as the best player in the market for malls to understand all real-time sales data happening every day.

“Our ability to communicate our unique value proposition to leading and boutique retail mall managers, and co-create the ultimate retail experience with partners, while building long-term and strong relationships will be key to anchor the company as the leading real-time retail sales data analytics player. Imran has the right experience and capabilities to lead the work on the marketing-front,” Ting stated.

Speaking about his appointment, Mohamad commented that joining the company at this time is an incredibly exciting one as Aimazing is changing the game in retail with a patented solution that will transform how data within shopping malls is acquired, unified, and analyzed to create a trifecta of wins – for the consumers, for the malls, and for the retail merchants.

“With our most recent project successes and progress with leading market players and cities around the world, it’s exciting to grow the team and projects to truly be the ‘Google Analytics’ of physical and omnichannel retail. I am delighted to be able to take this success story forward and we are already planning various digital and communication strategies for the coming year,” said Mohamad.