Australia – JB Hi-Fi has launched Australia’s first dedicated consumer electronics retail media network, marking the retailer’s entry into the country’s fast-growing retail media sector. The initiative is being rolled out through an exclusive partnership with Retail MediaWorks.
The launch gives advertisers access to JB Hi-Fi’s omnichannel footprint, which includes 207 physical stores nationwide and one of Australia’s most visited consumer electronics websites. The network is positioned as a high-intent advertising environment, allowing brands and agencies to engage consumers at key moments of purchase consideration across both digital and in-store touchpoints.
Gary Siewert, director of marketing and e-commerce at JB Hi-Fi said the move reflects shifting advertiser demand and changing consumer behaviour.
“Retail media plays an increasingly important role in how brands engage customers during moments of active consideration. Partnering with Retail MediaWorks, the market leader in delivering retail media at scale, allows us to deliver targeted omnichannel advertising experiences that are relevant for shoppers and valuable for brand partners, supported by proven technology partners,” he said.
According to the companies, the initial phase of the network will prioritise near-endemic brands aligned closely with JB Hi-Fi’s core product categories. Over time, the offering is expected to expand into broader endemic and non-endemic categories as inventory and data capabilities are further developed across physical and digital channels.
For Retail MediaWorks, the partnership represents an expansion into the consumer electronics category, adding a new vertical to its existing retail media operations across grocery, liquor, hardware and pharmacy.
Retail MediaWorks CEO John Georgas said JB Hi-Fi’s scale and influence made the partnership a significant development for the local retail media market.
“JB Hi-Fi is one of Australia’s most influential retailers, and this partnership reflects where retail media is heading. We’re focused on building a scalable, data-led omnichannel platform that delivers measurable outcomes for brands and long-term growth for the retailer,” he stated.
