Philippines – Ford Motor Company has announced the appointment of Pedro Simões as the new managing director of Ford Group Philippines, effective December 1, 2024.
Simões, currently the marketing and commercial vehicle director for Ford Middle East, will succeed Michael “Mike” Breen, who is set to return to the United States after his tenure in the Philippines.
In his new role, Simões will be responsible for driving Ford’s continued growth in the Philippines, strengthening the brand’s momentum, enhancing the ownership and aftersales experience, and fostering strong relationships with dealer partners to better serve Ford customers.
Ford Philippines expects Simões to build on the brand’s success and further strengthen its position in the competitive automotive market under his leadership.
Simões brings extensive industry experience from key leadership roles in marketing, brand, product, and sales across various automotive brands. Since joining Ford Middle East in 2016, he has led business growth and, as marketing and commercial vehicle director, established new departments and processes in 2021. Prior to that, he served as retail marketing and revenue management director for the Middle East, Africa, and Asia Pacific markets, where he achieved a 40% volume increase in his first year.
Upon assuming the role, Simões will relocate to Manila and report directly to Yukontorn ‘Vickie’ Wisadkosin, president of Ford ASEAN and Asia-Pacific distributor markets.
Commenting on the appointment, Wisadkosin said, “With a proven track record of success in driving brand growth, market expansion, and a collaborative leadership style, I am confident that Pedro will lead the team and work closely with our dealer partners to strengthen our presence in the Philippines.”
“Mike’s personal commitment and engaging leadership have significantly strengthened dealer relations and driven outstanding business results. We wish him all the best in his new role in the US,” she added.
