Indonesia – Indonesia-based coffee chain Flash Coffee has raised an additional $3 million in fresh funding to accelerate its nationwide expansion and roll out a bold new store concept across key cities.
The new funding round was led by TA Ventures, with continued backing from long-time investor White Star Capital. The investment follows a strong year for Flash Coffee, marked by solid unit economics and an average store-level EBITDA of 22%.
The capital will be used to support Flash Coffee’s expansion strategy, which includes surpassing 70 stores across Indonesia in 2025 and entering two additional cities. With revenue per store having doubled over the past year and all outlets now operating profitably, the company is positioning itself for sustained national growth.
Richard Armstrong, venture partner & SEA lead at TA Ventures, said, “We spent significant time analysing the opportunities of this category in Southeast Asia; as a result, we’re excited to join Flash Coffee’s journey. Today’s Indonesian consumer is cross-generational, seeking experiences that are meaningful and personal. Flash Coffee has perfectly adapted, responding to this shifting consumer behaviour.”
Part of the funding will also go toward enhancing Flash Coffee’s store design. The new concept integrates natural textures, regional materials, and greenery to create spaces that encourage longer visits and deeper brand engagement.
Flash Coffee is also introducing a refreshed brand identity, which includes a redesigned logo and the ‘Kebanggaan Indonesia’ (‘Proudly Indonesian’) watermark. The rebranding effort draws from local craftsmanship and culture, aligning the company more closely with its Indonesian roots.
Developed entirely in-house, the visual overhaul is intended not just as a stylistic update but as a strategic tool to strengthen customer loyalty and support profitability as the company scales across both existing and new markets.
“The past year has been about discipline. We’ve focused on getting the fundamentals right: profitable stores, stronger teams, better menus, and spaces that reflect modern Indonesia. We didn’t chase growth; we earned it,” said Jakob Angele, executive chairman of Flash Coffee.
“This latest investment will help us scale what works: beautifully designed stores, high-performing teams, and a product that speaks to today’s Indonesian consumer,” he added.
