Hong Kong – FINN Partners, a global integrated marketing and communications agency, has promoted Annouchka Behrmann, a former senior partner, to managing partner, Hong Kong. Meanwhile, Cathy Feliciano-Chon will take on a new job as managing partner, strategic development, Asia Pacific, after her former position as managing partner and Greater China Lead.
In her new position, Behrmann’s duties include developing the capabilities and services available to clients, especially in corporate communications and purpose, and improving and growing FINN’s leadership position in travel and tourism, hospitality, design, wellness, and luxury. She will also focus on expanding the agency’s product offerings into other industries, such as consumer, B2B, technology, and health.
After joining FINN in October 2023, Behrmann—a industry veteran with a track record of growing brands and agencies in Asia Pacific—successfully won major new business wins for the Hong Kong office.
Chon will broaden her responsibilities as managing partner, strategic development, Asia Pacific, concentrating on business development, brand strategy, and thought leadership initiatives to strengthen the agency’s presence in the area.
As a component of FINN Asia’s management team, Feliciano-Chon joined FINN in 2019 as a managing partner. She has played a role in establishing FINN’s standing as a global leader in travel and tourism, with a portfolio of brands, and a current size and revenue ranking of #1. As a thought leader, she has created important industry tools and trend research, speaks at conferences frequently, and is on the advisory board for the Global Wellness Summit.
Speaking about the promotions, Howard Solomon, founding managing partner in Asia, said, “Cathy’s new role expands our regional leadership bench so we can grow our capabilities across offices and position the group for long-term sustainable growth in Asia. She brings to this new role over 35 years’ experience in brand strategy and marketing communications with clients and projects throughout the region, a track record in thought leadership and a formidable network.”
Meanwhile, Peter Finn stated, “The growth that we’ve achieved in Asia thus far wouldn’t be possible without the amazing leadership we have in the region. Cathy and Annouchka along with our other Asia Pacific leads know the market well and bring a level of excellence and client service that is second to none. Given our expansive footprint, unrivalled depth and breadth of sector expertise, and flexible ONE FINN model that allows us to offer clients best-in-class, full-service capabilities within a nimble collaborative model, I believe FINN is best positioned to be the go-to agency for clients in need of integrated marketing and communications services.”
