Malaysia – FCB SHOUT, the advertising arm of creative services company THE SHOUT GROUP, has welcomed new faces to further enhance its talent. The new hires include Loong Sheng Mae as group business director, Caryl Tan as associate brand director and Chung Ru Zen as creative group head.
Previously a brand manager with experience working in local and international agencies, Mae’s new role as group business director drives her to lead brand management teams to foster growth for the agency’s key clients. Tan is also set to manage the agency’s clients at both local and regional levels.
As an addition to the agency’s creatives, Zen is expected to elevate FCB SHOUT’s creative output after previously delivering award-winning campaigns with strategic audio.
Meanwhile, Raphael Castellano has been promoted to creative group head and Jane Leong to senior brand manager.
Syahriza Badron, the general manager of FCB SHOUT, commented, “With the addition of Mae and Caryl, we are confident that our brand management team is now even better equipped to continue delivering unparalleled results for our clients. Having nurtured his skills in both agencies and a creatively progressive organisation like Grab Malaysia, Ru Zen is a unicorn creative who is able to conceptualise really creative solutions while still being grounded in the strategy that guides a business. Things are looking really exciting for us in the agency.”
“I’m extremely proud to have young and dynamic creative talents like Ru Zen and Raphy with us. Not only are they extremely experienced and skilled creatives who are able to consistently tell amazing stories for brands in fresh, exciting ways, they are also natural leaders who have earned the respect of their teams through their aptitude and patience in nurturing the next generation of creative talents. Supported by a strengthened brand management team, the creatives of FCB SHOUT will achieve even greater things for the agency and our clients very soon, I’m sure of that,” Tjer, the head of creative of FCB SHOUT, said.
“These new hires and promotions are part of our plan to stay ahead of the curve in a constantly evolving industry. By strengthening our teams with talented individuals and giving the well-deserved team members their due recognition, we are not only enhancing our creative capabilities but also ensuring that we continue to be a partner of choice for our clients. These are key moves we’re making to ensure that The Shout Group and our agency brands are poised for even greater success for years ahead,” Shaun Tay, co-owner and chief executive officer of The Shout Group and FCB SHOUT, added.
