United Kingdom – This Halloween, the worlds of soft drinks and scares collide as Fanta® teams up with Universal Pictures and Blumhouse in a global collaboration that brings together four horror icons for the first time—Chucky, Freddy Fazbear, The Grabber, and M3gan.
Bound by one irresistible craving, They Wanta Fanta®, the campaign unites cult and contemporary horror characters across limited-edition cans, in-store activations, and digital experiences that blur the line between fright and fun.
Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB, said, “Halloween continues to grow as a major retail moment, helped by Fanta, which has established itself as the soft drink of choice for spooky celebrations.”
Universal will also release two highly anticipated Blumhouse sequels—Black Phone 2 (in cinemas 17 October) and Five Nights at Freddy’s 2 (in cinemas 5 December)—timed to keep audiences on edge long after the Halloween lights fade.
Each flavour in the Fanta® Halloween Collection features one of the iconic characters, from Chucky’s Forest Berries Zero Sugar to Freddy’s Orange Zero Sugar.
Fans can scan on-pack QR codes for extra content and behind-the-scenes experiences.
“This partnership with Universal Pictures and Blumhouse allows us to build on last year’s success and bring beloved horror icons to life in a fun, accessible way that resonates with both gen z and nostalgic adult audiences,” Yeomans said.
Developed by WPP Open X and led by Ogilvy, with support from Burson, EssenceMediacom, GOAT, Hogarth, Subvrsive, and VML, the campaign cleverly merges pop culture and product play.
