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Jeep partners with Universal Pictures to launch global campaign for upcoming ‘Jurassic World Dominion’ film

Auburn Hills, Michigan, USA – Automotive brand Jeep and Universal Pictures team up to launch Universal and Amblin Entertainment’s new ‘Jurassic World Dominion’ film. 

The one-minute Jeep brand commercial shows a Jeep Wrangler 4xe owner finding a newly hatched Carnotaurus in his own yard and deciding to faithfully take care of it. The baby Carnotaurus was created specifically for the Jeep brand spot. It has not been seen as an infant in any previous Jurassic film.

Olivier Francois, global chief marketing officer, Stellantis, said, “Almost 30 years ago, moviegoers saw Dr. Ian Malcom escape danger from dinosaurs in the original ‘Jurassic Park’ film while riding in the back seat of a 1992 Jeep Wrangler.”

“We paid homage to that iconic scene in the Jeep brand’s 2018 Big Game commercial, which then featured the new Jeep Wrangler, as the next extension of our relationship with Universal Pictures,” said Francois, commenting on how Jeep Wrangler paved the way in establishing the relationship between the brand and Universal Pictures.

“Here we are now in 2022, and we continue to see the evolution of the Jeep brand around the world with electric plug-ins, including the Jeep Wrangler 4xe and Grand Cherokee 4xe, which are quite literally charged for any adventure, this time with a four-legged passenger of a different kind riding along in the front seat,” added Francois.

Christian Meunier, Jeep brand CEO, commented, “The Jeep brand has substantially expanded in the three decades since the first appearance of the Wrangler in the original ‘Jurassic Park’ film.” 

“The ‘Jurassic’ film series is known for its epic scope and thrilling action and ‘Jurassic World Dominion’ is taking audiences on an adventure where no ‘Jurassic’ film has gone before,” said David K. O’Connor, president, franchise management, brand management and global partnerships for Universal Pictures.

“The Jeep brand has been driving our audiences on unimaginable adventures, on-screen and off, since the first film in 1993 and we’re thrilled to share the road with them, this time and every time,” added O’Connor.

In addition to the television and social media content, the Jeep brand is offering its Jeep Wave members the opportunity to see the film at drive-in events in cities around the U.S. on June 8, including Detroit, Chicago, New York, Miami, Los Angeles, and on June 9 in Warwick, New Jersey. Jeep Wave is a premium owner-loyalty program filled with exciting benefits and perks of being a Jeep SUV owner.

The Jeep Wrangler, the Jeep Gladiator and a vintage Grand Wagoneer can be seen in the “Jurassic World Dominion” film. The video was directed by Mimi Cave with the production company Reverie Content. The Jeep brand campaign was created in partnership with Chicago-based advertising agency, Highdive agency.

The Jeep brand’s global campaign will run in markets around the world, including in North America, Europe, Middle East and Asia Pacific.