Singapore – Moving Walls has entered a strategic partnership with TikTok under the platform’s Out of Phone initiative, bringing TikTok’s digital creativity into physical spaces across APAC and EMEA.
The collaboration enables brands to extend TikTok content beyond mobile screens and into real-world environments through Moving Walls’ global connected media and digital out-of-home infrastructure.
The partnership allows brands to amplify TikTok engagement across high-visibility locations, including transit hubs, airports, malls, retail environments, and public spaces, creating integrated omnichannel experiences with measurable impact.
“Digital-first does not mean mobile-only. User attention extends far beyond the phone,” said Srikanth Ramachandran, founder and group CEO of Moving Walls.
Ramachandran further added, “TikTok has transformed creativity on mobile, and through this partnership, brands can translate on-platform engagement into measurable impact in the physical world, combining global scale with precision and insight.”
The Out of Phone initiative reflects TikTok’s ambition to bring content beyond mobile devices and into everyday life.
By leveraging Moving Walls’ network of more than one million screens worldwide, brands can turn on-platform momentum into contextually relevant, offline engagement supported by data-driven planning, execution, and analytics.
“We couldn’t be more excited to partner with Moving Walls,” said Dan Page, global head of Media and Licensing Partnerships.
Page emphasised, “Through Out of Phone and this partnership, we’re enabling brands to extend TikTok’s joy and creativity beyond the mobile screen and into real-world spaces across APAC and EMEA.”
Early activations, including a campaign for an international beauty brand in Jakarta, demonstrate how TikTok-native creativity can drive measurable outcomes in physical environments, setting a blueprint for future brand engagement strategies as the DOOH and retail media sectors continue to evolve.
