Singapore – AI enterprise customer data platform Amperity has announced two new generative AI capabilities, Explore and Assist, to accompany existing AI-powered capabilities, Stitch and Predict, forming a new comprehensive suite known as ‘AmpAi’.

Through AmpAi, Amperity focuses on fixing data quality and access challenges many brands face with traditional CDPs, promising brands the confidence to make decisions based on a trusted data foundation.

Going into detail on AmpAi’s capabilities, Assist supports marketers, analysts, and data operators with creating marketing workflows more quickly. The first product within Assist is ‘Ai Assistant’, which removes the barriers to creating SQL queries and fixing potential errors within those queries.

On the other hand, Explore is all about enabling business users across the organisation to access and use customer data. ‘AmpGPT’, the first product in Explore, empowers marketers to interact with their data using natural language.

Amongst the new additions, Stitch unifies all data sources to create the highest data quality foundation to make business decisions, whilst Predict helps marketers understand what they need to do to keep the customers they have and make them even more profitable.

The company will introduce more products under Assist and Explore in the coming months to help further democratise customer data and make it accessible to all users in a privacy safe way.

Talking about this, Barry Padgett, CEO at Amperity, said, “We’re on the cusp of a transformative shift in how brands interact with their customer data. For too long, the complexity of data queries and segment creation has been a barrier, consuming valuable time that could be spent on strategic initiatives.”

“With Generative AI, we are empowering all users to be data scientists by democratising data usage and making customer insights accessible across the organisation. We’re not just helping brands save time; we’re empowering every team member to drive value and make informed decisions based on a trusted data foundation,” he added.