Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Main Feature Technology Southeast Asia
No posts found

Entropia XR and BMW’s AR showroom unveils the All-New BMW X5

by MARKETECH APAC

-

July 21, 2020

Kuala Lumpur, Malaysia – BMW Malaysia recently unveiled the All-New BMW X5 xDrive45e M Sport in a first-ever live stream event on their social media channels. And now, in collaboration with Entropia Extended Reality (EXR), consumers will be able to explore the timeless trailblazer anytime anywhere, in an action-packed Augmented Reality (AR) experience.

Consumers were stuck at home for months due to the lockdown and weren’t able to visit showrooms, which made it near impossible for automotive brands to launch a car. Bringing the ultimate driving machine home, BMW partnered with Entropia to allow users to see, hear, feel and experience the all-new second-generation X5 through their smartphone – an extraordinary feat achieved through cutting-edge web-based Augmented Reality technology – all without the use of a specific mobile application*.

Ramakrishnan CN, Entropia partner and head of EXR, commented, “Having a future-focused partner like BMW, is what inspired us to delight their consumers through this immersive brand experience. WebAR is a fast-evolving tech and it marks the evolution from app-based generation to ubiquitous web-based one. This opens tremendous opportunities for progressive brands like BMW to add a layer of personalized augmented information over every conceivable touchpoint to engage their consumers.” 

“We opted to bring the joy of The Boss to life in full AR. And, ultimately, that’s our differentiator at EXR – strategic digital transformation solutions for brands through the use of Extended Reality, i.e. AR (Augmented Reality), VR (Virtual Reality) and MR (Mixed Reality).” 

The AR experience presents a virtually realistic 3D model of the All-New BMW X5 xDrive45e M Sport that users can tap to place in any location seen via their phone camera. Utilizing a few easy steps to experience the X5 at their convenience, users will be able to click a link on their mobile phone https://app.bmw.com.my/AR/X5 to create a showroom at home, tap on their screen to position the car, pinch to resize it, and slide in any direction for a 360° view. Tapping on the vehicle hotspots allows users to learn more about the model. On top of that, swiping up will change the car exterior to different colors like Phytonic Blue, Black Sapphire, Mineral White and Artic Grey.

BMW Group Malaysia appointed Entropia as their media agency of record in December 2019.

BMW X5 Web Augmented Reality Experience

Related Tags Augmented Reality Entropia Entropia XR BMW
Share this article

Related Articles

View All
Main Feature Technology Southeast Asia
Entropia and UMW’s Virtual Museum gets a nod at International VR Awards
July 17, 2020
By MARKETECH APAC
Main Feature Technology Featured Southeast Asia
Entropia and Etika use AR to keep Malaysians safe and entertained
June 19, 2020
By MARKETECH APAC
Main Feature Marketing Platforms Featured Southeast Asia
P&G and Shopee drive sales at the first-ever experiential online initiative
June 14, 2020
By MARKETECH APAC
No posts found

Featured Articles

View All
No posts found

Most Recent Articles

SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
May 30, 2025
Fatima Baduria
No posts found
Okaya Power awards integrated media duties to dentsu X India 
May 30, 2025
Aliza Carmona
PepsiCo joins Formula 1’s growing list of official partners
May 30, 2025
Teddy Cambosa
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
May 30, 2025
Fatima Baduria
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
May 30, 2025
Teddy Cambosa
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
May 30, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin